SundaySky, the leading platform for video creation, distribution and optimization, announced incredible momentum following the company’s latest product release in the second quarter of 2021. Retail, healthcare, banking, telecom, financial services and other industries gained new self-service capabilities to easily create and scale videos without the extra costs or time demands of traditional video production.
Salesforce’s 7th annual State of Marketing report states that “Video is the star channel of 2021,” and will be the top digital marketing tactic with 94% of the 8,200+ marketers surveyed using video or planning to use video in the future. In addition to video creation, brands face many new challenges ahead, including the daunting maintenance of keeping content up-to-date. Organizations of all sizes also want to personalize content more and more for individuals as data becomes accessible from their customer data platforms, customer relationship management systems and other databases.
Highlights from this most recent quarter include:
- 42% more new platform customers signed than in any other quarter in the company’s history, a 400% increase compared to the previous year
- New customers testimonials from Anthem, REDCON1, Verizon, Merkle and Select Blinds
- New product enhancements for self-service include: new creative themes and flexible scene templates; audio mixing and synthetic voice libraries for custom narrations; expanded music, font and media libraries; and the ability to create greater content relevance at scale with scene skipping and audience messaging
- New partnership with SAP unlocked video for Commerce Cloud customers