SAP SE (NYSE: SAP) announced its first consumer-products-focused business-to-business technology accelerator program at SAP.iO Foundry Tokyo. The cohort will comprise four early-stage startups in the retail, consumer goods and distribution industries.

“COVID-19 has led consumers to adopt new habits and behaviors, which will continue in the long term,” said Hirofumi Suzuki, SAP Japan president and representative director. “This program will allow us to offer our customers new digital technologies to connect with consumers.”

The SAP.iO zero-equity-ask program is designed to accelerate innovation and drive new business models for SAP’s customers. During the 13-week virtual program, the startups will have access to curated mentorship, exposure to SAP technology and application programming interfaces (APIs), and collaboration opportunities with SAP customers.

The SAP.iO Foundry Tokyo Fall 2020 program includes the following startups:

  • ChatBook provides marketing automation solutions to generate leads and deliver personalized experiences across the entire customer journey through instant communications platforms.
  • True Data provides Big Data marketing services and advanced analysis technology at scale by integrating the gender, behavior and other ID data with product-trend point-of-sale data.
  • Vox Japan provides a connected reusable boxing service with remotely operated smart delivery carts that authenticates and tracks delivery and pickup information by smartphone.