SAP has teamed up with digital business transformation company Publicis Sapient to launch a consumer engagement–focused startup accelerator program at SAP.iO Foundry Tel Aviv. Seven startups have been selected for the program focusing on advanced marketing and commerce solutions to help brands improve their consumer engagement.

“In the consumer industries’ ever-changing environment, it’s critical to connect our industry cloud customers with innovative startups to deliver modular and easy-to-use solutions,” SAP Industries & Customer Advisory President Peter Maier said. “Thanks to SAP.iO, we have been able to successfully support our customers’ transformation journeys by providing the widest range of solutions available to support their unique industry requirements.”

SAP and Publicis Sapient will work closely with the selected startups to drive their joint customer-innovation initiatives, which include new solutions for personalized marketing content and offers, product discovery and trial, social engagement, consumer segmentation, and direct-to-consumer business models. The startups will also explore integrations with the omnichannel customer engagement platform from Emarsys, now an SAP company.

Publicis Sapient, the digital transformation hub of global communication leader Publicis Groupe and an SAP customer, helped identify suitable business-to-business startups from all over the world to participate in the 12-week program. Publicis Sapient also will serve as a potential beta site for pilots and go-to-market channel for the startups.

“This strategic initiative with SAP.iO helps foster innovation in the consumer products industry, bringing fresh thinking from creative startups to support our clients in accelerating their digital transformation,” said Kristen Groh, Publicis Sapient Consumer Products Industry lead.

During the equity-free program, the startups will receive curated mentorship and access to SAP technology and application programming interfaces (APIs). Their work includes creating new partnerships and value propositions that help solve key e-commerce and marketing challenges facing consumer brands.

The following startups were selected to participate in the consumer engagement SAP.iO program:

  • Algopix provides an intelligence platform for consumer packaged goods (CPG) companies, brands, e-commerce marketplaces and data companies to increase their omnichannel sales and market share and improve their e-commerce market trend visibility.
  • eStoreMedia provides an e-commerce automation suite that helps brands accelerate their online sales by combining digital shelf analytics, e-commerce research, e-content management and syndication to e-retailers.
  • Explorium offers an automated external data platform that automatically connects and matches internal data with thousands of relevant external data signals to accelerate value from advanced analytics and machine learning models.
  • Jebbit enables anyone to quickly build interactive experiences that capture first-party declared data without any line of code.
  • Mention Me is a referral marketing and customer retention platform that integrates into brands’ websites to incentivize, track and reward referrals throughout the customer experience.
  • SundaySky helps customer-centric brands deliver video-powered experiences at critical moments along customer journeys that engage, educate and inspire consumers.
  • Vue Storefront is a mobile-first e-commerce front-end platform that operates as an open source project and allows customers to build fast e-commerce websites and apps without changing the back-end platform.