With social media and data transforming commerce, Paris-based Heuritech has raised $4.4 million to help clients in fashion and beauty stay abreast of rapidly changing tastes.

Version:1.0 StartHTML:000000278 EndHTML:000176866 StartFragment:000176452 EndFragment:000176794 StartSelection:000176452 EndSelection:000176794 SourceURL:https://venturebeat.com/2019/09/03/heuritech-raises-4-4-million-for-ai-to-discover-whats-hot-in-fashion-and-beauty/ Heuritech raises $4.4 million for AI that uncovers what’s hot in fashion and beauty | VentureBeat

The company uses algorithms and computer vision to scan and analyze large volumes of images and text across the internet to understand trends as they emerge, mutate, and then vanish. With social media accelerating the rise and fall of mini-fads, companies are struggling to stay current in industries where falling behind can be fatal.

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