Cloverleaf, an automated coaching technology designed to bring out the best in workers and teams, has closed $9M in Series A funding. The round was led by Origin Ventures with the participation of ScOp Ventures, Mucker Capital, Queen City Angels, Airwing Ventures, 1809 and the JobsOhio Growth Capital Fund.
“Since we debuted in 2018 we’ve seen tremendous positive feedback from teams that use Cloverleaf – over 94 percent of our users reported improved performance,” says CEO Darrin Murriner. “With this new round of funding we can continue to build on that momentum and scale up on both our offerings and functionality, which will help grow our userbase and create more diverse and well-rounded coaching products for current and prospective Cloverleaf users.”
The Cloverleaf team, led by co-founders CEO Darrin Murriner and COO Kirsten Moorefield, is on a mission to help companies develop and retain staff and teams by unleashing their best work. By leveraging respected psychology data from behavioral assessments such as DISC and Enneagram, Cloverleaf helps coach team members through communication and collaboration tools they use every day, including Google Workplace, Microsoft 365, Slack, and Microsoft Teams.
Major organizations like Monster Energy, HP Enterprise and Kroger have turned to Cloverleaf to scale coaching and maximize employee talent. The platform also helps workplace consultants and coaches access unique insights to the way people and teams work, and helps sustain and scale their practice.
“At the heart of Cloverleaf’s mission is to provide managers and teams with tools to help them develop team cohesion, efficiency and understanding,” says COO Kirsten Moorefield. “Cloverleaf is designed with every aspect of the employee life cycle in mind – from hiring to mid-career and even at the end of an employment arrangement. We’ve found that with just one minute of engagement daily, the platform allows everyone to discover their unique talents and skills, and then allows for managers to leverage those skills in ways that are mutually beneficial for employees and team leaders.”
