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With a GDP of $5 trillion, Japan’s market is the third-largest economy in the world. Japanese customers are known to be sophisticated, and demand high standards of proof of concept. Greater Tokyo – with a population of over 14 million – accounts for a major chunk of Japan’s GDP.Japan was the sixth-largest market in terms of venture-capital investment in 2017, and the University of Tokyo graduated around 250 startups that year. Notable startups in recent years include Preferred Networks, Nihon Kotsu, CrowdWorks, Mercari and Line.

SAP Japan aims to be a “lighthouse of innovation” for customers, and is developing the Business Innovators Network. It also runs the SAP.iO Foundry Tokyo accelerator programme and SAP Leonardo Experience Center.

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