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Sounding Board, which started as a platform to connect leaders to coaches through a marketplace, realized early in the pandemic that mentorship needs a refresh.

“We’ve always delivered coaching in this traditional services format,” said Christine Tao, Sounding Board CEO and co-founder. “Well, we’re not in the office anymore so we actually have to speak differently about how we’re developing our talent and our leaders.” The insight led to the launch of a software platform that let users not only connect with coaches, but also track goals on an ongoing basis.

Now, nearly a year after landing a Series A with this vision, Sounding Board has closed a $30 million Series B led by Jazz Venture Partners and joined by Gaingels as well as angel investors such as theBoardlist’s Sukhinder Singh Cassidy, Ancestry.com’s Deb Liu, Udemy’s Yvonne Chen and DocuSign’s Tammy Aguillon. Previous investors in the company include Canaan Partner and Precursor Ventures.

The round also saw JAZZ Venture Partners’ John Spinale join the board, an addition to Sounding Boards’ all-female team (and all-female board). “The joke is that we actually had to add diversity to our board … a man,” Tao laughed.

The fundraise comes off of solid growth for Sounding Board, which touts that it has had sequential growth for the past seven quarters. While Tao wouldn’t share specifics on revenues, the company said revenue was in the “multimillions” in the past and annual bookings have increased more than 350% year over year. Looking at stickiness, Sounding Board claims that net revenue retention is over 200%, meaning that existing customers continue to pay for the platform as time goes on.

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