SAP, one of the world’s biggest enterprise software companies, is about to launch its first startup accelerator in Asia and has picked Japan for its first foothold in the region. While many large corporations see uprising startups as threats, SAP is developing a unique model that works for customers, the startups and itself.
The Japan accelerator will start in July. The application process for the Japanese program has closed, and there are more than 50 applications, from which SAP will select six to eight startups for the program.
Ram Jambunathan, managing director at SAP.iO, the Germany-based technology company’s business unit focused on incubating innovation, recently talked to the Nikkei Asian Review about what startups they seek in Japan and SAP’s ambitious game plan in Asia.