SAP invests in a lot of promising startups, and it’s sometimes hard to keep track of all of them. E-3 Magazine has selected the most interesting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at EasySend.

E-3 Magazine talked to Tal Daskal, CEO and co-founder of EasySend, about what his solution has to offer and what is next for the company.

Why did you start EasySend to begin with?

Daskal: We – meaning EasySend’s founders, Omer Shirazi, Eran Shirazi, and me – worked at one of the largest insurance companies in Israel and saw first-hand the extent of the problem that paperwork and manual processes create in insurance. We understood the internal pain of employees – the amount of paper and PDF forms that needed to be filled out just didn’t make sense. And that’s how the idea for EasySend was born – eliminating manual processes and replacing them with digital journeys.

How could your solution potentially help customers navigate the COVID-19 pandemic and the different challenges of reopening?

Daskal: The COVID-19 pandemic made it clear to us and to our prospective customers that digital transformation is no longer optional. No matter the industry, enterprises are moving towards a more digital future. EasySend helps organizations achieve just that, creating a digital culture at scale in record time and at a fraction of the cost. We raised the funding amidst the Coronavirus pandemic within just two months after starting the fundraising process – which just goes to show the current demand for secure, efficient and easy-to-use digital processes.  

How are you connected to SAP? Can your solution be integrated in SAP systems?

Daskal: EasySend is an SAP Partner Edge Integrate partner. EasySend’s solution allows SAP’s current and future customers in the finance and insurance industries to digitize critical customer-facing processes, ultimately increasing conversion rates and improving user experience. Through the partnership with SAP, EasySend is able to create holistic solutions for potential customers by leveraging its unique proposition coupled with SAP’s technological capabilities and market share. EasySend’s intelligent eForms easily integrate with any legacy and core banking system and third-party service, including out-of-the-box integration with leading CRM and ERP systems, including SAP. EasySend is continuing to work with SAP in order to bring the solution to SAP’s customer base. We also joined the SAP.io program to build a solution together.

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