German multinational SAP SE launched the second cohort of its foundry program in Tel Aviv this week, run by the company’s venture capital arm SAP.iO. Seven new Israeli startups in the consumer products industry are taking part in the second cycle of the program, launched with a virtual kickoff event on Monday.

The seven selected startups are:

  • Aiola, which developed an analytical product for CPG (consumer packaged goods) companies that integrates with consumer data from the ERP, CRM and BI systems, and creates advance analytical models using deep learning technologies.
  • Hexa, an immersive content (3D/AR) as-a-service company that converts retail partners’ existing imagery into 3D and AR assets. Hexa’s customers include Macy’s, Google, Logitech.
  • Pecan, an automated predictive analytics platform that does not require any data scientists or data science capabilities. The startup emerged from stealth mode in February, announcing a $15 million funding round led by Dell Technologies Capital and Israeli VC firm S Capital.
  • Sampler, a direct-to-consumer product sampling platform that helps brands deliver samples online and gather insights to build one-to-one relationships with consumers. The company says it works with over 300 brands including L’Oréal, Nestlé, Unilever, and Pepsi.
  • SRP, which helps connect brands, local stores, and consumers on a single Nearby Platform (NP) to boost business and create a unique direct-to-consumer sales channel (D2C). Stores in the private sector use SRP’s mobile app to manage relationships with vendors, customers, and store operations “in a way that was until recently exclusive for large retailers.”
  • TrenDemon, which provides content marketing insights and automation. The solution helps marketers, advertisers, and publishers better understand the impact of their content on revenue.
  • TVPage, a company that allows retailers to sell their products online via brand ambassadors and digital storefronts.

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