Sampler is launching a grocery retail offering by partnering with UNFI, North America’s largest grocery wholesale distributor.
Since the pandemic disrupted the retail environment over 18 months ago, brands have been left to find new and innovative ways to reach consumers outside ambient in-store sampling. Sampler’s digital product sampling platform allows brands to send physical product samples, typically in the form of a regular box of new products to the homes of digitally targeted consumers, bringing the in-store sampling experience right to their doorstep.
Now, major grocers, including those the U.S., will get the opportunity to add a sample to a consumer’s order through a pop-up that appears at the end of a pickup or delivery order, the Sampler experience pops up and asks if the purchaser wants a product sample, part of a shopper marketing program move into the digital space.
“Food is one of the hardest things to sample…and has always been a pretty big category for Sampler,” says Marie Chevrier, Sampler’s CEO and founder. “We’re looking to food entrepreneurs find new ways of distributing.”
The UNFI team up comes on the heels of May’s Sampler / Dentsu Canada partnership, granting one another more access to startups and established CPGs.
“Dentsu was our way of showing that large media companies understand the importance of what we call ‘digital product sampling’ or ‘incentive-based marketing,’” Chevrier says, adding that and UNFI is another big supporter of that message.