Roambee‘s real-time demand-signal solution for Interstate Batteries has earned the Top Supply Chain Project Award 2021 from Supply & Demand Chain Executive (SDCE) . The ~$1.5B Interstate Batteries, the largest independent battery distributor in North America, boasts a network of 250+ distributors and more than 250K+ dealer locations. Interstate Batteries is deploying Roambee in upgrading its fulfillment logistics to a demand-based dynamic model. The company’s transformation journey is designed to move it away from a milk-run consignment model.
A demand-driven dynamic logistics model requires live insight into batteries sold and stocked at every dealer location through either a centralized ERP (Enterprise Resource Planning)/POS (Point of Sale) system or physically tracking the inventory. Standardizing POS machines or ERP systems across such a vast network of multi-brand retail dealers — many of which are small automotive service shops — was deemed impractical.