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Paradox, the conversational recruiting software company helping global brands like Unilever and McDonald’s streamline the hiring process through automation with a human touch, announced its newest product, Experience Assistant, earned the top honor in HR Executive annual best HR technology solutions awards.

Experience Assistant was selected because it fundamentally transforms how candidates interact with a company — instantly turning any existing career site into a dynamic content-driven and hyper-personalized interaction on both mobile and desktop devices. While Paradox’s flagship recruiting assistant, Olivia, has built a reputation for helping global recruiting teams get work done, Experience Assistant focuses on the candidate.

“For years, the holy grail of candidate experience has been true 1:1 personalization at scale, but it’s been elusive at best,” said Aaron Matos, Paradox Founder and CEO. “We have a vision for the next-generation of consumer-grade recruiting software — and Experience Assistant builds on that vision. We don’t believe employers should be forced to overhaul their career site to create unique, dynamic experiences. Now, they don’t have to.”

Each year, HR Executive top product award recognizes the most innovative new technology solutions that are helping business leaders meet the critical HR needs of their organizations. The staff of HR Executive selects the Top HR Products each year after performing an extensive evaluation of the submissions with help from a panel of industry experts.

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