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Landit is part of a profile series featuring startups participating in the Innovation Path at Cloud Wars Expo, that took place June 28-30 in San Francisco. several companies on the Cloud Wars Expo Innovation Path have developed software to automate and improve employee recruitment and retention. Landit has a system that’s unique for the level of focus it has taken: It’s designed to increase engagement, retention, and mobility for women and diverse talent populations.

According to Lisa Skeete Tatum, the company’s founder and CEO, these groups are underrepresented when it comes to career growth opportunities — specifically, access to those opportunities and the people who can make them available.

“So many organizations are focused on intake but equally, if not more, important is what happens once people get in the door,” Skeete Tatum says. “Do they stay? Thrive? Progress?”

Landit’s objective is to “democratize and drive performance and career success so that work is working for everyone,” she adds.

The company develops SaaS software and offers personalized career coaching services. It offers both to corporate customers and individuals.

Landit is part of the sap.io startup accelerator program. It has $19 million in venture capital funding and was launched in 2015. Landit is headquartered in New York; the company does not disclose its number of employees.

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