Explorium announced that its External Data Platform is now available on SAP® Store, the online marketplace for SAP and partner offerings. The platform automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning, helping data scientists, business analysts and sales and marketing teams optimize data-driven campaigns.
Explorium’s External Data Platform integrates with the SAP Sales Cloud and SAP Customer Data Cloud solutions to help improve sales and marketing efforts for customers. The platform enables businesses to gain instant access to relevant external datasets such as business ratings/reviews, footfall traffic, point of interest data and geospatial data (zip code population, nearby competitors, nearby vacancies). Customers can quickly enrich their predictive models and deploy them in just a few keystrokes, with the assurance that all data is compliant with current regulations.
“With the Explorium platform, customers can increase revenue, streamline operations, reduce risk and automate external data integration into their modeling pipeline,” said Omer Har, Co-founder and Chief Technology Officer of Explorium. “We’re constantly growing our universe of quality, relevant external data, and expanding our platform to serve as a single access point for all enterprise-level business intelligence and machine learning needs.”
Explorium works with global brands in the consumer goods, media and advertising, fintech, eCommerce and retail industries. Companies like GlassesUSA, BlueVine, OnDeck and Behalf use Explorium to enhance AI models for use cases including lead scoring, identifying default risk and fraud, and upleveling analytics such as demand forecasting and customer lifetime value.