Zippin, a startup creating cashierless checkout experiences for retailers, announced today that it has raised a $12 million Series A round of funding led by Evolv Ventures, the venture fund backed by Kraft Heinz. Other investors include SAP.iO, Scrum Ventures, Arca Continental, and Nomura Research Institute and NTT DOCOMO Ventures from Japan.

Zippin is one of many companies looking to retrofit retailers such as supermarkets with technology to facilitate grab-and-go shopping with no checkout lines. Unlike most of its competition, Zippin doesn’t just rely on cameras and AI to keep track of what people pick up (and put back) while shopping. It also employs shelf-sensors for what it says is a more accurate analysis of what people take and keep as they walk out the door.

As part of today’s announcement, Zippin also said that it is making its technology more portable and accessible to retailers with the introduction of the Zippin Cube. The Zippin Cube is a modular, pre-fabricated cashierless store-in-a-box roughly 300 – 500 sq. ft. that can be assembled in under three weeks upon ordering.

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