Over the last ten years, large, global food producers have been steadily losing market share to smaller, local brands mainly due to the loss of trust in the food industry. Addressing these challenges, ScanTrust, the developer of patented QR-codes and the global software solutions provider SAP have partnered to develop end-to-end, farm-to-consumer material traceability solutions for the SAP Logistics Business Network.
The solution enables brands to collect and trace batch-level information on raw materials, ingredients and finished products. Among other benefits, brands can use this to identify which products are affected by product recalls instantly.
Thanks to the integration with the Scantrust connected goods platform, this data can now also be linked to a unique ScanTrust QR code, which is printed on product packaging and made available directly to end consumers. Scanning codes with a smartphone enables brands to deliver compelling stories around the provenance of their products, gain valuable data and insights on consumer behaviour based on QR codes and create a direct communication channel with consumers.
With the integration and the combined solution offering, ScanTrust and SAP together accelerate digitization in the food chain. It is expected that as more projects come online, the benefit of being able to connect directly to consumers will pay for itself, both as a win for brands and for consumers.