SAP announced the first SAP.iO Foundry program in Munich with seven business-to-business technology startups creating innovative software that integrates with SAP’s marketing and commerce cloud solutions.

SAP.iO Foundry Munich is part of SAP’s innovation strategy and is designed to provide the startups with access to curated mentorship, exposure to SAP technology and application programmable interfaces (APIs), and opportunities to collaborate with SAP customers.

The startups in the Munich cohort were selected based on their ability to:

  • Enhance customer experiences in commerce and marketing
  • Apply emerging technologies, such as machine learning, artificial intelligence, the Internet of Things (IoT) and augmented reality, that unlock enterprise data and drive outsized outcomes
  • Acquire customers and show readiness to scale

“The SAP.iO expansion to Munich is a signature commitment to the German startup ecosystem,” said Deepak Krishnamurthy, SAP chief strategy and transformation officer. “We will empower the startups to deliver value to our customers and, at the same time, build a compelling ecosystem around SAP C/4HANA and customer experience solutions.”

The SAP.iO Foundry Munich cohort includes the following startups:

  • ViewAR offers a platform-independent system for easy and robust creation of augmented reality apps for web and mobile use.
  • presize.ai provides mobile body scanning software for fashion e-commerce, creating a more enjoyable experience by matching the best-fitting clothes with shoppers’ unique body reality apps for web.
  • parcelLab is a cloud-based service that helps brands provide a personalized and branded customer experience during checkout, shipping and return processes.
  • 8select is a plug-and-play software solution offering a curated shopping engine (CSE) to online retailers enabling them to personalize product recommendations for end consumers. It allows retailers to cross-sell by publishing automatically curated product sets (such as outfits) along the customer journey.
  • Dotaki takes conversion rates to the next level for online merchants by using artificial intelligence to personalize digital content and experience according to each individual visitor’s method of making purchasing decisions.
  • rapitag is a leading provider of secure mobile checkout and unique customer experiences in retail. rapitag offers the world’s first patented antitheft IoT security tags for one-click buying, helping retailers to connect and digitalize their physical stores.
  • Expivi is an interactive and visual e-commerce platform that generates an immersive shopping experience with instant 3D configurations and artificial reality. Businesses are able to upgrade their online stores by using Expivi on their own existing marketplace.

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