“As a consumer, I was always frustrated that when I’d buy a product, there was always more work for me afterwards. If I bought a skirt, I’d have to figure out how to wear it in an outfit. If I bought a couch I’d have to figure out what rug and throw pillows would look good with it and then buy those things. If I bought a new set of trims for my bathroom I’d have to search for the valves that would fit,” says Michelle Bacharach, founder and CEO of FINDMINE.

She discovered that when it came to recommending products to customers, retailers still relied heavily on manual processes. For instance, while brands know which products might be complementary — which pair of shoes would look great with the bag you’ve just added to your cart and which scarf, jeans or shirt would complete the look — they were just not very good at prompting the customers towards the right purchase. That’s where FINDMINE comes in.

FINDMINE uses AI to help customers “complete the look” and provides retailers an easy, efficient and scalable way of communicating that to customers. “Our engine shows consumers a little recipe for how to use each product they’re buying.” For brands and retailers using FINDMINE, the impact has been incredible. “For our customers the value is threefold. First, we’re helping them gain efficiency in their operations by spending fewer manhours in merchandising. Second, the overall brand experience is augmented for the customer, building loyalty. Third, FINDMINE helps generate revenue, in some cases as much as $60 million for a customer — because we help consumers make the right buying decisions.”

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