Sounding Board’s fast growth reflects HR’s fundamental transformation. Companies are rethinking how technology can drive the people function for leadership development. Meantime, digitally savvy employees in far-flung locations are comfortable sharing personal challenges on trusted platforms. The startup uses a proprietary Sound Coaching methodology, assigning coaches to executives based on a six-point matching process. Sounding Board has a 95 percent success rate on first matches to date. The method also collects feedback from managers, peers and others regarding development areas for the executive, aligning information with the company’s goals and values.