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Workplace collaboration software provider Sedna Systems said Monday it has landed $34 million in funding to grow the reach of its system that is designed to wean distributed organizations off a reliance on email.

Although the software is applicable to a range of sectors where decentralized teams use multiple communications channels to coordinate, Sedna sees a sizable opportunity in the global logistics industry, founder and CEO Bill Dobie told

Founded in 2017, London-based Sedna initially gained traction in the bulk shipping sector, based on Dobie’s background in that sector. It has since attracted customers in a range of maritime and logistics verticals, including third-party logistics providers, ship services agencies, and commodity traders.

The $34 million series B round was led by New York-based venture capital firm Insight Partners, an active early-stage investor that has backed companies in the logistics space for 25 years, partner Rebecca Liu-Doyle told Among its recent moves are leading project44’s $100 million round in December and funding into last-mile technology provider Bringg and freight payment platform PayCargo. Insight also has a longstanding stake in supply chain management software provider E2open.

“The sectors that we find attractive are large, complex, and confusing,” Liu-Doyle said. “Logistics is a massive market, with $1.5 trillion spent in the US alone. It’s vast, with stakeholders that need to coordinate highly important transactions. But we’re by no means only logistics-focused investors. We’re enterprise-focused investors. We want to catch inflection points in the transformation of industries.”

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