In a bid to modernise their recruiting process, BOK Financial needed to find a solution that could easily integrate with its existing SAP SuccessFactors tech stack. According to Maciel, the company needed an intelligent solution that could automate administrative work so that its recruiters—what BOK Financial refers to as talent advisors—can focus their time and efforts on more strategic, value-adding work.
The financial institution was experiencing several challenges within its recruitment process, namely:
- manual administrative tasks were weighing recruiters down
- candidate expectations were growing—the company needed to match these expectations to keep up with demands
- candidate foot traffic was increasing and the company felt that its talent advisory team’s ability to keep up was lacking
More importantly, BOK Financial needed a flexible solution. Maciel said it was important for them that the solution can be customised to the way they do business and the way they acquire talent. The company wanted a solution that aligned with its relationship-based business model. Maciel explained,
“We were focused on shifting our time from transactional recruiting to what we call talent advisory. So with the increased traffic on our career site, as well as in our recruiter inboxes, we needed a seamless candidate experience that really aligned with the rest of our business model. The focus for us was engagement through real-time communications.”
Through the SAP App Center, the company found the solution they required. With Olivia by Paradox, Maciel said that BOK Financial was able to transform candidate experience and engagement. She said that the SAP-validated solution enabled them to mirror the positive experience BOK Financial’s customers had with the experiences of its candidates:
“Olivia really helped us transform the way talent explored our jobs, the way they engage with us—providing the same experience that our consumers have come to expect.”
Another positive outcome the company was able to achieve was the increase in the completion rates of candidates who come into BOK Financial’s career site and converse with Olivia—up to 10% according to Maciel.