Clarifruit, a company developing a software platform for automated quality control for fruit and vegetable supply chains, has announced that it has completed a $12 million Series A round led by Champel Capital and Firstime Ventures with participation from Kubota, a provider of agricultural machinery and technologies, and NevaTeam Partners venture capital fund. It brings the company’s total funding to $15 million following a grant of $2.5 million received through Horizon 2020.
The company hopes to reduce waste in the fresh produce supply chain, an industry estimated to be valued at $2 trillion, and secure a sufficient food supply for future generations. Its solution addresses challenges in quality control and decision-making and the lack of standardized and objective quality control processes when assessing fruits and vegetables. It is estimated that this problem leads to a waste of 45% of the agricultural production in the industry, representing approximately $900 billion of loss every year.