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Retail checkout-free technology provider Zippin has concluded a Series A funding round, with $12m, taking the company’s total funding to $15m.

The latest funding round was led by Evolv Ventures, which is a Kraft Heinz-backed venture fund focused on investing in tech companies involved in transforming the food and consumer packaged goods industry.

Other investors include SAP.iO, Scrum Ventures, Arca Continental, Nomura Research Institute and NTT DOCOMO Ventures.

Zippin’s existing investors Maven Ventures, Core Ventures Group, Pear Ventures and Montage Ventures were also part of the funding round.

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