Through a partnership with SAP, Obsess integrated the e-commerce platform within its virtual stores to create an interface that engages young consumers.
A virtual store platform looking to provide retailers with an entry point into the metaverse has partnered with e-commerce provider SAP.
The goal of Obsess, a New York City-based startup, is to change online shopping in a way that reaches the younger generation and enables retailers to sell most of their core products through virtual environments.
Obsess worked with SAP to integrate an e-commerce platform within its virtual stores and create a discovery interface that engages young consumers.
Through the partnership, Obsess and SAP customers can create digitalized shopping venues that could be different from or similar to actual stores. Consumers enter a 3D world online and can engage more immersively with a retailer in the comfort of their home or outside of their home.
“We are bringing that gamification-like interface to the shopping experience,” Obsess CEO and founder Neha Singh said.
Not all Obsess customers have 3D models of all their products. Instead, the company has a proprietary and patented technology that can take e-commerce images from Google APIs and create an immersive experience. Once a consumer clicks on a product, they get the same information they would see on a typical product detail page.
“The purpose of these virtual experiences primarily is to aid discovery,” Singh said. “If you think about when you go to a retail store, you are looking around — you’re immersed in the brand, you’re browsing. All of those elements are what we are trying to bring into the e-commerce experience, because today that discovery is typically not happening on a retailer’s e-commerce website.”
