Out of many types of corporate open innovation, Corporate Venture Capital (CVC) is one of the most immediate ways to gain access to ground-breaking technologies and trends. Though not cheap, CVC can attract ecosystem’s attention, expose corporations to new business models and technological partnerships, and solve the issue of the “shrinking market share” – if done right. And all this in addition to investment-related perks, such as the possible financial returns.
Roughly speaking, we can distinguish between three main types of corporate open innovation*:
- Business partnerships – they are either a result of scouting activities or systematic innovation programs, where the corporation invites relevant startups to apply. A few examples of such programs include CITI Accelerator, SAP.IO program, IBM Accelerator, The Builders by Coca-Cola and others.