Sampler has raised a $4 million round in funding. The round was led by existing investors StandUp Ventures and BDC Capital with participation from EDC, Factory LLC as well as new investors from Calgary-based ​female-led financial platform​, The51. The closing was managed by Chase Irwin, partner at Dentons Canada LLP, and brings Sampler’s total amount raised in equity financing to $10.3M since its inception in 2013.

The product sampling platform, which helps CPG brands distribute product samples to digitally targeted consumers direct-to-home, saw a spike in demand as in-store sampling, trade shows, and events were cancelled worldwide as a result of COVID-19. The company experienced a 300% increase in sales in Q2 2020 compared to the same period last year and user engagement doubled during the months of March and April as consumers looked to discover new products from home.

“We’ve been working on Sampler for seven years and built a unique platform that connects brands and consumers through in-home product experiences. Though we could not have predicted the sudden shift in the market, we were ready. When the pandemic hit and in-store demos, events, and trade shows were brought to a sudden halt, brands had to quickly rethink how they were going to deliver such a crucial element of their marketing strategy as product sampling in a socially distant world. Our company’s growth accelerated quickly and we’re thrilled that this investment will allow us to continue carrying our vision forward while driving new product offerings that will change the way retailers, trade shows, and events conduct product sampling forever.” said Marie Chevrier, Founder and CEO of Sampler

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