Milk Moovement, a leading cloud-based dairy supply chain software company, today announced the closing of a $20 million USD Series A round led by VMG Catalyst, the venture capital firm that invests in technology powering the next generation of retail and consumer businesses. The new funding will help accelerate product development and adoption of Milk Moovement among leading dairy businesses in North America.
The over $600 billion global dairy industry has yet to experience a major digital transformation, and the finite delivery windows of a perishable product and constantly shifting consumer preferences make the industry ripe for disruption. Milk Moovement’s technology platform brings the industry from pen-to-paper and legacy systems to the cloud – creating full supply chain visibility for dairy farmers and their distribution partners to track and route shipments in real-time, optimize delivery schedules, and ultimately create a significant decrease in food waste and loss of profits.
“We constantly seek out the best and brightest talent to join us as we build market-leading products and partner with dairy industry leaders,” said CEO and Co-Founder Robert Forsythe. “This latest round of funding is a major win for our employees and investors, but most importantly it allows us to support our incredible partners in getting the right milk to the right place at the right time.”
“VMG Catalyst immediately saw the value Milk Moovement brings to the dairy industry, in particular given a heightened focus on the fragility of global supply chains and the corresponding impact on consumer goods,” said Carle Stenmark, General Partner at VMG Catalyst. “Real-time data transparency is critical for managing perishables and provides tremendous benefit to all the constituents in the dairy value chain. We’re looking forward to seeing even broader adoption of the company’s innovative software platform, and the positive change it creates for the industry.”