Hindsight may be 20/20, but with artificial intelligence (AI)-fueled technology you just might be able to see into the future before anyone else. NWO is a U.S.-based startup piloting a predictive trends platform designed to capture the fast-changing voice of the consumer.
“We’re genetically sequencing the life cycle of trends as they’re created and evolving. You can select any topic in the world and immediately have a full report documenting how saturated a trend is in the minds of consumers, globally and by region,” said Sourav Goswami, co-founder of NWO. “It’s like talking to a human expert who can tell you when, where, and why a trend is growing, declining, or about to reach an inflection point with impact on your business.”
Among the recent early signals Goswami held up as proof of NWO’s prescience were reports predicting the resurgence of Bitcoin, the financial impact of locust swarm movements on sugar and cotton futures, and notably, in the fall of 2020, a firestorm of online and offline behaviors around guns and tactical weaponry that constituted an “electoral powder keg” months before an angry mob stormed the U.S. Capitol.
The startup is working with beta customers in product innovation, marketing, and supply chain management at companies in the U.S. and Europe – and has plans to move into Asia and the Middle East. While initially targeting consumer brands, Goswami said NWO’s offering cuts across any industry, such as logistics and supply chain companies.
Predictive Insights from Unexpected Inflection Points
Operating like a search engine that filters data from keywords, NWO is deceptively simple. However, a proprietary algorithm translates time-shift lagging indicators into predictive insights. The system generates detailed trend reports in about 60 seconds, analyzing patterns from tremendous amounts of social media chatter, news, and search activity, as well as information from various databases, such as patents and filings from the Federal Drug Administration in the U.S. and its European counterpart, along with the U.S. Securities and Exchange Commission.