Earlier this year, Adweek and SAP.iO debuted The Business of Marketing podcast, a new series where listeners learned from company leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.
Over the course of the first season, we sat down with 17 executives from across the marketing landscape and covered topics such as responding to a global pandemic and using data to scale your business featuring leaders from brands like Walmart, Unilever, Mastercard, Square, Rolling Stone and NBCUniversal.
Today, we are excited to announce the release date for Season 2 of The Business of Marketing and the initial lineup of guests.
Season 2 will kick off July 29 with guest Alexa Gorman, svp and global head of foundries and intrapreneurship at SAP.iO, sitting down with Adweek’s chief innovation officer and host of The Business of Marketing, Toby Daniels, for a conversation about how to drive business transformation through startup acceleration.
