It turns out GDPR was just the tip of the privacy iceberg. With California’s privacy law coming on line January 1st and dozens more in various stages of development, it’s clear that governments are taking privacy seriously, which means companies have to as well. New York startup BigID, which has been developing a privacy platform for the last several years, finds itself in a good position to help. Today, the company announced a $50 million Series C. The round was led by Bessemer Venture Partners with help from SAP.iO Fund. Today’s investment brings the total raised to more than $96 million, according to Crunchbase.

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