Augmented Reality (AR) has been entangled in the recent whirlwind of metaverse chatter on the internet. Though, as a practical tool, the power of AR to substantially move sales for retailers is evident. Over the past couple of years, we’ve seen rapid advancement in AR capabilities and brands are seeing the benefit of applying this technology in their sales and marketing strategies. Signaling the widespread adoption of 3D and AR technology for brands and retailers, VNTANA experienced a 500% expansion in customers and partners in 2021. Fashion League talked with VNTANA to get a better understanding of what the future of 3D and augmented reality looks like in fashion.
