What if you knew the true cost of your clothing? Not just the price of the tag, but the cost to the planet as well? What if you can discover the amount of water, carbon emissions, chemicals, and water saved by each of your purchases? Did you know that one t-shirt takes an average of 700 gallons of water to produce? That’s enough clean water for one person to drink for three years. With the global textile market expected to hit $1.23 trillion by 2025, less than 1% of the material used to make clothing is recycled.
Now there’s a way to discover the sustainability score of each of your purchases via Queen of Raw’s marketplace. Queen of Raw now calculates the water, toxins, carbon emission, and waste saved by upcycling the $288 billion worth of excess textiles (raw materials and finished goods) rather than manufacturing new ones. Presented with sustainability metrics backed with authenticity on the blockchain, consumers can have a more engaging journey.
“Consumers want to see sustainability metrics when making sales decisions, and in fact, 43% Gen-Zers seek out companies with a solid sustainability reputation. With $360B in disposable income, this seems like a significant opportunity for brands and retailers,” Stephanie Benedetto, co-founder, and CEO, Queen of Raw, told CoinGeek.
Queen of Raw, together with MIT Solve, released a no-code mobile e-commerce impact measuring tool on the blockchain. The Fabric Footprint Impact Report meets the increasing consumer demand for greater transparency. It allows buyers, sellers, and consumers to see sustainability metrics quickly and easily where they can make informed choices with the swipe of a smartphone, track progress, and get rewarded for brand engagement. The impact report is also available to brands as a white-labeled offering, with a single sign-in for ease of use.
“The Fabric Footprint Impact Report empowers all participants across the supply chain in real-time and utilizes impact-analysis technology that requires no more than a smartphone to access,” Phil Derasmo, Co-Founder and CTO of Queen of Raw, said. “Removing any guesswork and keeping track of environmental and economic progress while accessing a trusted network, so companies can solve a very real problem in the face of climate change quickly, easily, and cost-effectively with no-code,” because everyone needs to understand the impact of their purchasing decisions.
