At SAP.iO, we work with innovative people and new technologies that positively impact our world every day, and we think it’s time to share their stories with you! In our series, “Inspiring Innovators,” we get to hear how founders, CEOs, presidents of cutting-edge startup technologies overcame, thrived, and pursued their goals. SAP.iO’s Alexa Gorman sat down to discuss the road to success and lessons learned with some of our most inspiring startup founders.
Meet Daniela Schiffer
Daniela Schiffer started studying art and worked as an artist until 2007 with the hope that art would be a tool she could use to influence change in society. After some time, she realized to achieve her goals she would need to find another way to influence behavior change. Working with an advertising agency doing a lot of communication primarily for high tech and renewable energy companies, she saw a different path forward. Daniela grew changers.com to address the issue of behavior change in terms of climate control, looking to incentivize and motivate sustainable and healthy behavior. Not a small undertaking by any means, this task takes perseverance and, at times, nerves of steel.
Today, Daniela Schiffer is Co-founder and CEO of Changers.com, a company that looks to change behavior through its CO2 Fit app. This app motivates employees to use a bicycle instead of a car, walk more often, use public transport, and participate in eco-friendly and healthy activities. Here employees learn more about waste reduction, healthy nutrition, energy-saving, and address green mobility. Changers is doing so by building an ecosystem for climate currency, meaning that by saving CO2, you earn climate coins to spend in their marketplace for products and services with partners. Changers was recognized as a EUPD TOP BRAND in workplace health promotion and by the Solarimpulse Foundation for efficient climate protection.
“I want to motivate people, not by showing them all the threats to the future, but by showing them how they can positively impact change by simple changes in behavior.”
Read more and watch highlights of Alexa and Daniela’s discussion here.
