Fashion retail’s leading Connected Product Cloud, EON, has redefined the competitive landscape in retail when it revealed that SML, one of the world’s largest retail technology companies, has participated in the company’s recent $2.1 million investment round.
For EON, a software company that enables brands to connect to their products through Digital IDs, the strategic investment and partnership of SML, who pioneered retail’s existing product identification systems, is a powerful signal to the industry. Many of retail’s largest brands are already digitizing their products on the EON Cloud, which provides the technology essential to connect directly to customers through each product, and scale new applications, business models and services. Now backed by SML, EON is well-positioned to usher in a new era of retail – connecting brands and customers in ways never-before-possible and powering industry’s at-scale transformation to sustainable and circular commerce.
