Clarisights, an SaaS marketing intelligence startup that offers reporting solutions has raised $14 Mn in a seed round led by Sequoia Capital India. Other participants in the round include OMERS Ventures and angel investors like Guillaume Cabane, Zach Coelius, Max Altschuler, Connor Murphy, Jens Lapinski.
The Clarisights platform lets companies connect marketing data to sales data that makes it easier for them to measure the performance of marketing strategies and attribute sales.
The Bengaluru and Palo Alto based startup founded in 2018 by Ankur Gupta and Arun Srinivasan. It describes its product as a data ingestion and analytics platform that enables marketers to visualise and derive insights from.
The platform has an in-browser interface that allows marketers to add sources like website analytics and digital advertising data. The backend then does necessary transformations, allowing the marketer to access the data and build interactive visualisations and dashboards.
