COVID-19 has caused disruption across the global economy, forcing companies to alter tried-and-true business processes and meet customers where they are.
With in-person interactions no longer the default option, companies are investing in digital commerce sites for business and consumer transactions.
SAP Commerce Cloud is aiming to make it easier for businesses to open these digital storefronts and customer engagement platforms to support B2B, B2C and direct-to-consumer sites all on a single platform, said Paula Hansen, senior vice president and chief revenue officer for SAP Customer Experience.
