Product sampling is one of the best ways to generate new opt-ins for a brand’s consumer database, but getting data from external vendor systems to a brand’s CRM system can often be challenging. We recently participated in SAP.iO Foundry Consumer Products Cohort to establish a solution that process easier than ever. By integrating into SAP’s Customer Data Cloud, Sampler clients can add data collected in their programs seamlessly into their CRM system, in a flexible, standardized, fast and secure method. In this video, our founder and CEO, Marie Chevrier walks you through how Sampler helps CPG brands all over the world distribute product samples in a more targeted way and how this new exciting partnership will help build solutions for Sampler and SAP clients alike.
