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SAP.iO Foundry Paris

Future of Consumer Engagement Program

2023 Cohort

Important Dates


June 19, 2023


September 20, 2023


March 6, 2024

About the Program

Retailers and Consumers face new challenges in the way goods are marketed, bought, fulfilled, delivered and sold in a highly competitive marketplace, but emerging technology innovations are ushering in new opportunities as well. Retailers can leverage technologies such as cloud, AI, robotics, IoT and VR/AR to provide the shopping experiences that delight customers. ​

Therefore, in September 2023 the SAP.iO Foundry Paris will launch a 6-month, equity-free startup program for B2B startups that help enterprises to succeed in the Future of Retail and Consumer Products. During the 6-month program the selected startups will build and develop their long term-partnership with SAP, which include defining the joint use-case, product integration, and various business development activities to form initial pipeline of deals. A few SAP clients will also be involved in the program, supporting screening, selections and be a potential beta-site for future PoCs.​

Focus Areas

This founder-friendly program will focus on enterprise software startups with innovative capabilities in the following areas:


  • Payment
  • Marketing
  • Personalization
  • E-Billing
  • Planning & Collaboration
  • Channel Connectors


  • Clienteling/In-Store Applications
  • Store Digitization
  • Gamification
  • 3D
  • Personalization
  • POS


  • Generative AI
  • Tag Management 
  • Product Comparisons
  • In-Store Analytics 
  • Digital Asset Management (Automation of Images)


  • Retail
  • Consumer Products
  • Automotive 
  • Sports
  • Travel
  • Entertainment

What We Look For

In addition to aligning to this program’s focus areas, your startup should:

1. Have a clear product-market fit for an enterprise software solution

2. Have secured VC funding

3. Have existing enterprise customers

4. Have resources in place to fully participate during the acceleration phase

5. Have sales and marketing resources to support your partnership with SAP