Founded in May 2015 by IIT Kharagpur graduates Sachin Jaiswal, Keshav Prawasi, Shishir Modi, and Nitin Babel, Niki.ai is a vernacular conversational platform where users can simply talk to ‘Niki’ in order to pay their monthly bills, book bus or movie tickets, browse plans, prepaid recharges, find local deals and much more, while its personalisation helps one choose the option best suited for them.

Backed by Ratan Tata, Unilazer Ventures, and SAP.iO among other investors, with over 4.5 million users (80 percent of whom are living in Tier II, Tier III India), Niki.ai hit a GMV run rate of about $30 million and a revenue run rate of over $1 million in FY18. After adding Hindi language capabilities, it also witnessed 300x growth in Hindi GMV since October 2018, annualised at $40 million.

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