SAP.iO Foundry Tel Aviv, SAP’s startup accelerator program, is opening its next cycle and looking for startups that help solve some of the biggest challenges facing the Utilities Industry, as well as startups that are looking to break into the Utilities field.The Utilities Industry has a staggering effect on our daily lives, and energy companies have a large responsibility to bring a constant supply of energy that will support our modern way of living. Looking ahead, this responsibility will only grow. With international pressure to reduce greenhouse gas emissions and the increasing demand for alternative energy sources, energy suppliers will be tasked with upholding existing regulations while facing several new challenges and updating regulations.
Erik Davis, Chief Product Officer of Sampler, a Foundry TLV startup, shares how Sampler found new opportunity in the recent crisis, and provides tips on how other startups can do the same.
German multinational SAP SE launched the second cohort of its foundry program in Tel Aviv this week, run by the company’s venture capital arm SAP.iO. Seven new Israeli startups in the consumer products industry are taking part in the second cycle of the program, launched with a virtual kickoff event on Monday.
The seven selected startups are:
- Aiola, which developed an analytical product for CPG (consumer packaged goods) companies that integrates with consumer data from the ERP, CRM and BI systems, and creates advance analytical models using deep learning technologies.
- Hexa, an immersive content (3D/AR) as-a-service company that converts retail partners’ existing imagery into 3D and AR assets. Hexa’s customers include Macy’s, Google, Logitech.
- Pecan, an automated predictive analytics platform that does not require any data scientists or data science capabilities. The startup emerged from stealth mode in February, announcing a $15 million funding round led by Dell Technologies Capital and Israeli VC firm S Capital.
- Sampler, a direct-to-consumer product sampling platform that helps brands deliver samples online and gather insights to build one-to-one relationships with consumers. The company says it works with over 300 brands including L’Oréal, Nestlé, Unilever, and Pepsi.
- SRP, which helps connect brands, local stores, and consumers on a single Nearby Platform (NP) to boost business and create a unique direct-to-consumer sales channel (D2C). Stores in the private sector use SRP’s mobile app to manage relationships with vendors, customers, and store operations “in a way that was until recently exclusive for large retailers.”
- TrenDemon, which provides content marketing insights and automation. The solution helps marketers, advertisers, and publishers better understand the impact of their content on revenue.
- TVPage, a company that allows retailers to sell their products online via brand ambassadors and digital storefronts.
Despite the uncertainties in today’s reality, SAP.iO’s pledge to help startups bring innovative solutions to SAP customers remains constant. Although we cannot physically be together at this time to conduct our 3-month program in-person at our office in Tel Aviv, we are excited to have launched SAP.iO Foundry Tel Aviv’s Consumer Products program virtually. The shift to a virtual program has challenged our team to develop a schedule that is lean, yet also teeming with valuable content and sessions. Modifying our face-to-face meetings to Zoom calls has given us the opportunity to extend the richness of SAP.iO Foundry Tel Aviv’s offering overseas, with two of our startups joining the cohort from San Diego and Toronto. In addition to the five Israeli startups we selected, we now have the opportunity to work with two amazing companies that we otherwise would have never met, simply due to geography.
In place of the intimate garden rooftop party we had originally planned for our kickoff event, on May 11th we hosted a virtual gathering with over 88 investors, open innovation leaders, various global CPG executives from SAP’s customer base, and SAP and SAP.iO leaders. Although we couldn’t enjoy a glass of wine overlooking a beautiful Tel Aviv sunset together as planned, our startups shared their solutions and impressed the top-notch crowd over Zoom. We even got to “clink” our wine glasses/ coffee mugs virtually with a toast to a successful and enjoyable program.
SAP.iO Foundry Tel Aviv announced the launch of its second program, focused on startups in the consumer products industry, with a virtual kickoff event that took place on Monday. “We understand that especially now, in light of the Covid-19 crisis, even the best startups will need support in reaching global markets and we are fully committed to supporting our selected portfolio companies in doing so, together with SAP,” said Lior Weizman, director of SAP.iO Foundry Tel Aviv.
SAP kicked off its consumer-products-focused business-to-business (B2B) technology accelerator program at SAP.iO Foundry Tel Aviv, with seven early-stage startups focused on manufacturing, supply chain, sales and marketing solutions.
The SAP.iO zero-equity-ask program is designed to accelerate innovation and drive new business models for SAP’s customers. This cohort will tackle top-priority challenges including personalization, consumer experience, data-driven insights, sales automation, and demand and supply planning.
Startups in the program will have access to curated mentorship, exposure to SAP technology and application programmable interfaces (APIs), and collaboration opportunities with SAP customers.
“Our customers are looking for innovative solutions to help improve agility and speed, especially in these challenging and transformative times,” said Peter Maier, SAP president of Industries and Customer Advisory.
The following startups are participating in the SAP.iO Foundry Tel-Aviv:
- Aiola’s natural-language sales analytics platform integrates data from multiple planning software systems of consumer packaged goods companies, generating accurate sales and demand forecasting, trade promotions optimization, new product launch analysis and market-share forecasting.
- Hexa helps retail partners share information by converting their existing product information into immersive content (three-dimensional/artificial reality) in an efficient and cost-effective way.
- Pecan is an automated predictive analytics platform that uses advanced artificial intelligence to connect and unify various data sources, allowing quick and automated development and deployment of predictive use cases.
- Sampler is a direct-to-consumer product sampling platform that allows brands to target, track and measure their sampling programs from start to finish.
- SRP Analytics’ advanced digital retail format connects brands, local stores and consumers on a single nearby platform, increasing sales growth, supply-chain efficiency and consumer loyalty.
- TrenDemon is a content marketing analytics platform that integrates a company’s digital assets and maps the customer journeys, providing insights and action items to improve content impact and return on investment.
- TVPage provides brands with the ability to present ambassador digital storefronts on their websites — empowering subject matter experts, in-store sales associates, influencers and savvy customers to promote and sell their products online.
By launching its consumer products focused, business to business (B2B) technology accelerator program at SAP.IO Foundry in Tel Aviv, the software company will begin its focus on seven startups in manufacturing, supply chain, and sales and marketing. Those within the program will have access to curated mentorship, as well as exposure to SAP technology and application programmable interfaces (APIs), and collaboration opportunities.
“Our customers are looking for innovative solutions to help improve agility and speed, especially in these challenging and transformative times,” commented Peter Maier, SAP president of Industries and Customer Advisory.
A founder-friendly session where we hear from SAP.iO Foundry Tel Aviv mentors Amit Lavi & Ran Matoki. Amit Lavi covers “Are We Having Fun Yet? B2B Marketing in Crisis Mode” & Ran Matoki presents on “Strategic Finance in Light of Global Uncertainties: Funding, Budgeting, Project Priorization.”
As individuals and organizations are learning to navigate today’s “new normal,” companies are shifting their strategy or altering their services in order to bring the most value to customers and give back to the community.
Check out how some of the alumni from SAP.iO Foundry Tel Aviv’s previous cohort are altering their offerings and sharing insightful resources.
Outgage is a direct mail SaaS platform that combines the advantages of digital marketing campaigns with the effectiveness of personal direct mail experiences, closing the loop between offline and online campaigns. As several companies are reconsidering their current marketing efforts and strategy, Outgage is beginning to aim their offering of personal direct mail experiences toward HR leaders, who can utilize Outgage’s services in order to send care packages and engage with their employees who are working from home.
EasySend’s no-code application builder empowers global insurance companies and financial institutions to turn paperwork into a digital experience. In light of the current situation, EasySend is churning out helpful content to assist insurers in fast-tracking their digital transformations, as well as providing information on how going digital will help enterprises succeed in this new reality.
GrowthSpace’s online one-on-one coaching platform offers high-quality training and personalized coaching for tech companies, at the cost of an average workshop. In the past couple of weeks, GrowthSpace has organized various webinars to provide expertise to organizational leaders during this time. From a “COVID-19 Readiness for HR Leaders” discussion to a “Teams Working Remotely” expert panel led by six senior executives of remote teams, GrowthSpace is utilizing the prowess of their certified coaches to provide key insights and best practices to the community, free of charge.
Israeli market research startup Revuze has raised a $5.1 million Series A round led by Maverick Ventures (Israel), with support from existing investor Prytek.
Revuze has built a machine-learning system to analyse customer opinion, providing market insights on a user’s own products and brands, as well as any competitors. Standard reports such as Net Promoter Score (NPS) and consumer satisfaction (CSAT) are also included.
The startup says the software allows business owners to make decisions without the help of specialists such as analysts, data scientists, and information technologists.
With the overload of digital noise today, marketers are struggling more and more to differentiate themselves and successfully reach and engage with their target audiences. Digital marketing campaigns are competing in oversaturated digital channels, and on the other side of the coin, offline snail mail doesn’t allow marketers to track or analyze the success of their campaigns.
The key to creating effective and memorable direct mail marketing campaigns? Outgage.
Outgage is a direct mail SaaS platform that combines the advantages of digital marketing campaigns with the effectiveness of personal direct mail experiences. Outgage closes the loop between offline and online, creating personalized direct mail campaigns that maximize engagement.
The SAP.iO Foundry Accelerator Program opens a second cycle and seeks ventures led by women, founders from the Arab sector, the ultra-Orthodox sector or those operating from the periphery.
SAP.iO, SAP’s strategic business unit that works closely with early-stage startups, made clear its commitment to inclusive entrepreneurship when it launched the SAP.iO No Boundaries initiative just over a year ago. No Boundaries offers venture capital and access to innovation for underrepresented entrepreneurs, with a goal of funding or accelerating at least 200 startups over a span of 5 years through SAP.iO Fund and Foundries. The SAP.iO Fund has committed to investing up to 40% of investible capital to inclusive entrepreneurship.
The ideal outcome of No Boundaries is that the startups will thrive in the SAP ecosystem, deliver great value to SAP customers, and as a trickling effect, other investors will see the value in these entrepreneurs and will want to support them as well. Another goal of No Boundaries is to inspire VCs and other ecosystem players to follow SAP’s lead and enable a culture of diversity.
Studies have shown that companies that have more diverse management teams have 19% higher revenue due to innovation (Boston Consulting Group). In 2018, companies founded solely by women received only 2.3% of the total capital invested in venture-backed startups in the US (Pitchbook). Racially and ethnically diverse companies perform 50% better than companies with only diversity of gender (McKinsey).
There is clearly work to be done.
EasySend transforms the way that financial service enterprises communicate with their customers by helping enterprises digitize their customer journeys. Their no-code, drag-and-drop platform allows anyone to convert papers, PDFs, and manual processes into smart, fully-branded eForms with eSignatures.
With over 40 paying enterprise clients, EasySend is digitizing and accelerating critical customer-facing processes, improving user experience, customer satisfaction, increasing conversion rates, and reducing operating costs. EasySend’s solution allows insurance and financial service providers to deploy new digital products quickly and at scale.