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SAP Foundry: Accelerator For Startups Focusing On B2B Customers

SAP Foundry Munich is an accelerator program that helps B2B startups develop customer-friendly solutions. Of course, one goal is being able to use the solutions for SAP itself. However, the accelerator also provides a very extensive network of partners and customers. How exactly do startups like Parcellab, Presize and Rapitag — to name a few graduates — benefit from being a part of the program? An interview with Erica Davis, Community Manager, and Philippe Souidi, Head of the SAP Foundry Munich.

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A win-win situation for both parties: SAP.iO Foundry brings London & Partners on board as a mentor

SAP, the market leader in business software, has founded the SAP.iO Foundry to support young companies, in order to promote innovation both inside and outside the SAP world.

The participating teams of the global accelerator program receive cross-industry training and mentoring sessions for 12-14 weeks from internal and external experts, support for integration with SAP applications and access to SAP customers. The programmes end with a Demo Day, during which the startups present their solutions to SAP customers, partners and investors.

For the past few months, the German team from London & Partners has supported the SAP.iO Foundry program as a mentor in two German cities – Berlin and Munich. As the Mayor of London’s official promotional agency, London & Partners offers founders advice on internationalization and go-to-market strategies, set-up in London and access to the local eco-system. The mentoring sessions are the ideal first step to make it easier for young start-ups who want to expand into London to enter the local market.

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SAP.iO Foundry Munich at Bits & Pretzels

Last week, the Bits & Pretzels conference in Munich provided SAP.iO startups the opportunity to share, learn, and engage in a unique, Oktoberfest-themed format. Nicknamed “Europe’s biggest Founders Festival”, it featured an extensive showfloor and over seven stages for keynotes from world-renowned experts and innovators (including this year’s headliner President Barack Obama) spanning diverse industries and topics. On the third and final day, the event concluded with “liquid networking” and traditional celebrations in the Schottenhamel-Festhalle, the oldest beer tent at the Wiesn.

In total, we had 9 startups exhibiting: presize.ai, rapitagExpivi8selectparcelLabViewAR, and Dotaki from the currentSAP.iO Foundry Munich cohort, and SAP.iO Foundry Berlin alumni AugmaniaWeView, and ScanTrust. Beyond connecting with potential customers, investors, and fellow entrepreneurs, some of our startups were able to meet Roland Weigert, State Secretary for the Bavarian Ministry of Economic Affairs, Energy and Technology. Plus, Augmania founder & CEO Rania Reda took to the Impact Stage for the insightful panel session “WINNING: Success Stories from Female Founders.” With so many inspiring talks and interactive booths from startups and corporates, the conference was both overwhelmingly productive and fun for all of us.

We had an incredible experience, and are already looking forward to next year’s event. Visit our picture gallery for more SAP.iO highlights from Bits& Pretzels 2019!

Forging the Future of Customer Experience: Introducing the first SAP.iO Foundry Munich Cohort

At SAP, collaboration is not only an invaluable tool for progress, but a key advantage that continuously benefits our customers, employees, partners, and communities at large. The latest example of our commitment to co-innovation is the SAP.iO Foundry Munich, which has just launched its first accelerator program. As the second SAP.iO Foundry to open in Germany, it seeks to leverage a rich ecosystem devoted to inclusive entrepreneurship, technological expertise, and enablement.

Out of over 150 applicants, seven impressive startups were chosen to take part in our Fall 2019 Commerce and Marketing program. We are excited to introduce the SAP.iO Foundry Munich’s first cohort:

8select
E-Commerce has to be a human experience

8select is a plug-and-play software solution offering a curated shopping engine (CSE) to online retailers enabling them to personalize product recommendations for end consumers. It allows retailers to cross-sell by publishing automatically curated product sets (such as outfits) along the customer journey.

Dotaki
Boosting conversion with AI-enhanced user experience

Dotaki takes conversion rates to the next level for online merchants by using artificial intelligence to personalize digital content and experience according to each individual visitor’s method of making purchasing decisions.

presize.ai
Mobile Body Scanning Software for Fashion E-Commerce

presize.ai provides mobile body scanning software for fashion e-commerce, creating a more enjoyable experience by matching the best-fitting clothes with shoppers’ unique body reality apps for web.

parcelLab
Make customers happy again.

parcellab is a cloud-based service that helps brands provide a personalized and branded customer experience during checkout, shipping and return processes.

rapitag
IoT solutions for unique customer experiences

rapitag is a leading provider of secure mobile checkout and unique customer experiences in retail. rapitag offers the world’s first patented antitheft IoT security tags for one-click buying, helping retailers to connect and digitalize their physical stores.

Expivi
Configure your products in 3D and AR

Expivi is an interactive and visual e-commerce platform that generates an immersive shopping experience with instant 3D configurations and artificial reality. Businesses are able to upgrade their online stores by using Expivi on their own existing marketplace.

ViewAR
One system — unlimited possibilities

ViewAR offers a platform-independent system for easy and robust creation of augmented reality apps for web and mobile use.

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SAP Launches New Accelerator Program in Munich

SAP announced the first SAP.iO Foundry program in Munich with seven business-to-business technology startups creating innovative software that integrates with SAP’s marketing and commerce cloud solutions.

SAP.iO Foundry Munich is part of SAP’s innovation strategy and is designed to provide the startups with access to curated mentorship, exposure to SAP technology and application programmable interfaces (APIs), and opportunities to collaborate with SAP customers.

The startups in the Munich cohort were selected based on their ability to:

  • Enhance customer experiences in commerce and marketing
  • Apply emerging technologies, such as machine learning, artificial intelligence, the Internet of Things (IoT) and augmented reality, that unlock enterprise data and drive outsized outcomes
  • Acquire customers and show readiness to scale

“The SAP.iO expansion to Munich is a signature commitment to the German startup ecosystem,” said Deepak Krishnamurthy, SAP chief strategy and transformation officer. “We will empower the startups to deliver value to our customers and, at the same time, build a compelling ecosystem around SAP C/4HANA and customer experience solutions.”

The SAP.iO Foundry Munich cohort includes the following startups:

  • ViewAR offers a platform-independent system for easy and robust creation of augmented reality apps for web and mobile use.
  • presize.ai provides mobile body scanning software for fashion e-commerce, creating a more enjoyable experience by matching the best-fitting clothes with shoppers’ unique body reality apps for web.
  • parcelLab is a cloud-based service that helps brands provide a personalized and branded customer experience during checkout, shipping and return processes.
  • 8select is a plug-and-play software solution offering a curated shopping engine (CSE) to online retailers enabling them to personalize product recommendations for end consumers. It allows retailers to cross-sell by publishing automatically curated product sets (such as outfits) along the customer journey.
  • Dotaki takes conversion rates to the next level for online merchants by using artificial intelligence to personalize digital content and experience according to each individual visitor’s method of making purchasing decisions.
  • rapitag is a leading provider of secure mobile checkout and unique customer experiences in retail. rapitag offers the world’s first patented antitheft IoT security tags for one-click buying, helping retailers to connect and digitalize their physical stores.
  • Expivi is an interactive and visual e-commerce platform that generates an immersive shopping experience with instant 3D configurations and artificial reality. Businesses are able to upgrade their online stores by using Expivi on their own existing marketplace.

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Open for Collaboration: SAP.iO Foundry Munich

The SAP.iO Foundry Munich officially launched on May 14th with a gathering of over 100 executives, entrepreneurs, collaborators, and colleagues. Philippe Souidi, Head the new Foundry, moderated the program, which featured insights from Alexa Gorman (SVP, Head of SAP.iO Foundries Europe), Moritz Zimmermann (Chef Technology Officer, SAP Customer Experience), and Eugenio Cassiano (Chief Innovation Officer, SAP Customer Experience).

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Ein Innovationsnetzwerk für ein besseres Kundenerlebnis aufbauen

Die SAP sucht Start-ups, die E-Commerce-Lösungen oder Anwendungen für Multichannel-Kundenbindung entwickeln. Diese Lösungen werden dann über die SAP Cloud Platform Extension Factory an SAP-Customer-Experience-Lösungen angebunden. Mehr zum Accelerator-Programm.

Moritz Zimmermann ist seit mehr als 20 Jahren Unternehmer. Direkt nach der Uni gründete er gemeinsam mit Kollegen die Firma hybris, die auf E-Commerce- und Omnichannel-Lösungen spezialisiert ist und im Jahr 2013 von SAP übernommen wurde. Zimmermann ist bekennender Fan neuer Technologien und der Start-up-Mentalität.

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Applications are open for the SAP.iO Foundry Munich 2019 September cohort!

The SAP.iO Foundry Munich opened its doors on May 14th and offers a no-equity ask program that provides access to SAP APIs, SAP technologies, and opportunities to meet SAP’s customers. The focus is on Customer Experience in close collaboration with SAP Business Units, SAP Commerce Cloud, SAP Marketing Cloud,  SAP Sales Cloud, SAP Service Cloud, and SAP Consumer Data Cloud. We are looking for B2B SaaS startups to join us for our 2019 Autumn cohort, beginning mid-September. The startups can apply for the 3 month program until July 1st here: https://www.f6s.com/sap.iofoundrymunich

Start-ups and the SAP CX Partner Ecosystem

SAP Customer Experience has closely collaborated with start-ups over the past year, which showed an enormous acceleration in innovation and gave selected SAP CX teams the agility and speed to increase the output of new product pilots significantly. One example is digital search. SAP Customer Experience Labs developed a prototype, called FashionLabs, which allows consumers to take a picture of an item of clothing and then, through visual analysis, shows them similar garments. The IP (intellectual property) for the visual search component in this prototype doesn’t come from SAP, but from a startup (Syte.ai).

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How to Nurture an Innovation Ecosystem for Customer Experience

For more than 20 years, Moritz Zimmermann has been an entrepreneur. He helped found Hybris (an omnichannel ecommerce company, acquired by SAP in 2013 for $1.4B USD) right out of university and is a self-professed lover of new technology and the startup culture. Now as Chief Technology Officer for SAP’s Customer Experience business unit and responsible for developing the SAP C/4HANA CRM suite, he’s helping to nurture an innovation ecosystem that will compliment and extend the reach of the suite. With support from Moritz’s team, SAP will open a new startup accelerator in Munich, Germany on May 14 that will invest in young companies focused on customer-experience. The center is part of the SAP.iO Foundries, an SAP-run accelerator which invests in early-stage enterprise startups and has locations in Berlin, New York, San Francisco, Paris and Tel Aviv.

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