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NWO.ai Partners with SAP to Help Consumer Packaged Goods Companies Stay Ahead Utilizing Petabytes of External Data

NWO.ai announced it is one of the first data providers to offer a solution – its Consumer Intelligence solution – on the data marketplace for SAP Data Warehouse Cloud. The data marketplace is a new feature of the SAP Data Warehouse Cloud solution which enables businesses and IT users to directly consume partner data offerings that are available on SAP Store.

By tracking emerging cultural and consumer behavior shifts globally, NWO.ai provides clients with a significant competitive advantage and helps them stay close to their customers. Specifically, consumer product companies can now leverage Consumer Intelligence from NWO.ai to:

Analyze and identify potential demand growth drivers
Track global cultural shifts by analyzing billions of data points in under 60 seconds
Understand consumer sentiment and the leading indicators behind it
Deep dive on microtrends associated with products and categories
Identify the influential voices and brands that drive the consumer narrative

“We’re thrilled to be extending our Consumer Intelligence solution to the data marketplace for SAP Data Warehouse Cloud via SAP Store, helping customers to further benefit from valuable petabytes of external data that NWO.ai is continuously analyzing. We are pleased to help customers turn unstructured data into actionable insights,” said Pulkit Jaiswal, co-CEO of NWO.ai.

SAP Store, available at store.sap.com, delivers a simplified and connected digital customer experience in finding, trying, buying and renewing more than 1,800 solutions from SAP and its partners. There, customers can find both SAP solutions and SAP-validated solutions they need to grow their business.

Amberdata Raises $15M Series A Led by Citi

Amberdata, the digital asset data company, announced it has raised $15 Million Series A led by Citi. Franklin Templeton, Galaxy Digital, Rovida Kruptos Assets, and executives at GoldenTree Asset Management also participated in the capital raise. They are joined by HWVP who previously led Amberdata’s Series Seed.

Amberdata will use the funds to double R&D headcount and expand go-to-market both in the United States and internationally.

Amberdata delivers comprehensive data and insights into blockchain networks, crypto markets, and decentralized finance. Founded in 2017, Amberdata analyzes over 8 million blockchain network transactions and more than $500 Billion in trading activities daily. The platform powers financial institutions with data for research, trading, risk, analytics, reporting, and compliance. It serves as a critical piece of infrastructure for investors entering the asset class and participating in digital asset markets. Institutional customers can easily integrate real-time and historical data and metrics via FIX, REST, WebSockets, and RPC and gain access to reference rates, Indexes, and analytics.

“Partnering with the exceptional group of strategic investors gives us unprecedented insights into institutions’ roadmap and challenges,” said Shawn Douglass, CEO at Amberdata. “Blockchain technology enables entirely new financial products to be created and offered at a much lower cost with global market reach. We see growing institutional interest and demand in crypto assets. Our customer list and investors are a stamp of approval for the value we are creating for institutions.”

SoftBank Invests in Marketing Startup Targeting Post-Cookie Data

Vienna-based marketing analytics startup Adverity has raised $120 million in an equity funding round led by SoftBank Group Corp.’s Vision Fund 2, helping it to tap growing demand for consumer data. The startup sees an opportunity in allowing sellers to improve their marketing as Apple Inc. and Google make it harder for brands to track consumers, increasing the value of other sources of information.

“It’s a great opportunity for marketing teams to get ahead again because it’s leveling the field for everybody,” Chief Executive Officer and co-founder Alexander Igelsbock said in an interview.

Established in 2015, Adverity says it pulls in data from more than 500 sources to offer analysis and insights on a brand’s marketing efforts across platforms such as Amazon.com Inc. and ByteDance Ltd.’s TikTok.

The Briefing: Adverity Raises $120M

Vienna-based Adverity, provider of a data and analytics platform for marketing, sales and e-commerce teams, raised $120 million in a new financing round backed by SoftBank Vision Fund 2 and joined by existing investor Sapphire Ventures.

Accredify Integrates with SAP SuccessFactors to Assist Companies in Employee COVID-19 Health Verification

Accredify, a Singapore-based firm that creates and issues verifiable documents, today announced that it has signed an agreement with multinational software corporation SAP, to be integrated as an application on its Human Resource Management System, SAP SuccessFactors, which leverages SAP.iO open innovation model to revolutionise the future of work. By integrating Accredify as an app on the SuccessFactors marketplace, clients will be able to verify an employee’s COVID health credentials through Accredify’s verification portal.

The partnership follows concerns raised amongst corporations about the provision of an affordable and efficient method to verify an employee’s COVID health status as businesses prepare to reopen physical office spaces safely.

Employees simply have to upload their COVID medical credentials such as vaccination records or swab test results into Accredify’s verification portal on the SuccessFactors platform. Employers will be notified instantaneously once a COVID medical record has been uploaded and verified, and will be able to keep track of an individual employee’s COVID medical records on the platform.

Accredify’s app will be available to all clients subscribed to the SuccessFactors platform. As Accredify’s verification portal is agnostic to the different COVID medical standards and schema issued globally, enterprises using SuccessFactors will be able to verify medical records that have been issued by healthcare providers around the world. Currently, there are more than 7,400 clients around the globe who utilise SAP’s SuccessFactors platform.

“People are our business and core to the success of any organisations globally. Every employee experience matters, and more so as we are returning to the new normal. Workplace health and safety management measures will be top of mind, and companies who are intending to enhance existing policies or implement new processes will need to leverage technology to enable a seamless, exceptional employee experience,” said Eileen Chua, Managing Director, SAP Asia Pte. Ltd., Singapore.

How to better negotiate convertible loans—an entrepreneur’s perspective

An entrepreneur, an investor, and a lawyer participate in an interview series… What sounds like the setup for a joke is serious business: In a new series, we present three different perspectives on convertible loans, term sheets, and shareholders’ agreements so that you can gain new insights to negotiate with more confidence. We start the series with the entrepreneur’s perspective on convertible loans: PXL Vision founders Michael Born and Karim Nemr share their experiences with this financing method.

In the first part of a new series, we look at convertible loans. Convertible loans are a financing method that is becoming increasingly popular in Switzerland: Startups receive a loan that will be converted into equity (common stock or equity shares) at the next qualified financing round. Investors who provide convertible loans can receive interest payments and a discount on the stock price they pay compared to the price incoming investors have to pay in the financing round. Convertible loans often come with a cap—a maximum valuation at which the loan can be turned into equity.

This financing method has the advantage that the loans can usually be executed quickly and without too much administrative effort. The startup may postpone the valuation discussion until it has reached additional milestones with the help of the loan.

To learn more about an entrepreneur’s perspective on convertible loans, we asked not one but two experts: Michael Born and Karim Nemr, two PXL Vision founders, share their thoughts on this specific financing method for startups. Michael and Karim are both serial entrepreneurs: The two founded software company Dacuda, which Magic Leap acquired in 2017. After the successful exit, Michael, Karim, and fellow Dacuda team members founded PXL Vision, a Venture Leaders Mobile 2021 that provides fully automated digital identity verification.

SAP Works with Hanko to Develop Passwordless Logon for SAP Universal ID

Enterprises face an explosion of cyberattacks and data breaches, many of them enabled by weak passwords. Once attackers compromise an employee’s account, they can gain access to sensitive corporate data as well as the internal network.

Data breaches can cost companies millions of dollars in direct and indirect costs. According to the Cost of a Data Breach Report 2020, the average cost of a data breach was $3.86 million last year. Calculation of the cost includes value of lost data, remediation and response effort, ransom payments, regulatory fines, lawsuits, lost customers, and brand damage.

At the same time, imposing robust security restrictions on employees to avoid account compromise could create barriers to usability and productivity.

To address these dual risks, SAP decided to team with German startup Hanko to add biometrics-based passwordless security protection to its recently launched SAP Universal ID, which provides SAP users with a unified account that enables access to all SAP products and services in one place.

MANTA Launches Latest Version of its Data Lineage Platform with Industry-First Active Tags Feature

Data lineage platform MANTA today announced a list of enhancements to its platform that provides customers with deeper visibility into their complex data environments. Among these updates includes an industry-first active tags feature, which allows users to easily highlight any asset in the context of their data pipelines. By attributing fully customized icons to individual nodes, teams working on data privacy and data quality issues will significantly improve collaboration and accelerate issue resolution.

“Organizations are increasingly becoming aware of data quality and privacy issues but cannot see how these issues are affecting their data pipeline,” said Ernie Ostic, SVP of products at MANTA. “Without this context, it’s impossible to know how critical an issue is or what else within the business it might be disrupting. With active tags, users will now be able to flag, identify and draw attention to these issues within the data pipeline, enabling them to better visualize the issues and prioritize which need to be addressed first.”

In addition to active tags, the latest version of MANTA’s data lineage platform boasts various new features for the platform’s available scanners, including improvements to StreamSets, Google BigQuery, Talend, and Snowflake, as well as an expanded PostgreSQL portfolio with Yellowbrick and Amazon Relational Database Services now accounted for. This version of MANTA also includes a simpler configuration of MANTA Perspectives, that allows users to organize their lineage metadata into their own folders and hierarchies faster and easier.

Further, users leveraging MANTA in hybrid environments will benefit from updates to Open MANTA—the solution that allows users to build their own metadata ingestion process for MANTA flow without a formal scanner. The platform brings independent inclusion of Dictionary metadata for Open MANTA Integration Export, and in addition to supporting Docker container technology, now supports container orchestration system Kubernetes.

Meet PXL Vision founder Michael Born and find out how he helps customers build trust in digital onboarding

Michael Born founded PXL Vision, a Venture Leader Mobile that provides fully automated AI-based identity verification technology. The Zurich-based startup helps companies simplify and optimize customer onboarding and reliably verify identities to increase conversion rates, reduce costs and effort, and create trust in online services. Learn more about Michael’s expectations for the Venture Leaders Mobile experience, and find out what advice he would give to his teenage self.

The Venture Leaders Mobile 2021 will accelerate their expansion into the global market and strengthen their business network by attending the Mobile World Congress 2021 in Barcelona, Spain, to meet with top-notch investors and industry leaders. To introduce you to the members of the Swiss National Startup Team, we asked each entrepreneur to complete a short profile and choose six questions from a questionnaire about their personal and professional life.

SAP.iO In Business Technology Platform

Tech disrupts the €2tn construction market | Sifted

There is huge waste and inefficiency on today’s construction sites that software, data and devices are well-suited to eliminate.

French startup Hiboo — which provides a platform to help companies manage heavy equipment, trucks and vehicles — found that across 15k pieces of equipment that it tracks, there’s on average a 40% rate of ‘idling’: meaning engines are on but the equipment is not being used.

“That’s a huge amount of time spent doing nothing,” says Charles Bénard, Hiboo’s cofounder. “At the end of the year if you take a fleet of 50, it’s a million dollars saved and hundreds of tons of CO₂ avoided.”

EY Announces Dimitri Sirota Of BigID As An Entrepreneur Of The Year® 2021 New York Award Finalist

Ernst & Young LLP (EY US) today announced that Dimitri Sirota, CEO and Co-Founder of BigID was named an Entrepreneur Of The Year® 2021 New York Award finalist. Now in its 35th year, the Entrepreneur Of The Year program honors unstoppable business leaders whose ambition, ingenuity and courage in the face of adversity help catapult us from the now to next and beyond.

Award winners will be announced during a special virtual celebration on August 3rd and will become lifetime members of an esteemed community of Entrepreneur Of The Year alumni from around the world.

BigID Is A Finalist Of The Ventana Research 14th Digital Innovations Awards

BigID, a leader in data discovery and intelligence for privacy, protection and perspective, today announced it is a finalist in the Data category for this year’s annual Ventana Research Digital Innovation Awards.

The annual Ventana Research Digital Innovation Awards recognize vendors that have introduced noteworthy innovations in technology that advance business and IT. The Digital Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to improved efficiency, productivity and the performance of an organization.

Breeze Technologies Wins 2021 Future Hamburg Award

Today the 2021 Future Hamburg Award was presented as part of a digital awards ceremony at the International Innovation Day by Plug and Play Hamburg.

The winners of this year’s award are the high-impact startups Breeze Technologies, traceless materials, and Infinite Mobility. Based in Norway and Germany, these three startups convinced the Future Hamburg Award’s expert jury with their smart solutions for sustainable cities of the future.

Up-and-coming businesses from 15 countries had applied for the award. Bonus prizes by homePORT, a partner of the award, were also bestowed on the teams of Blue Atlas Robotics from Denmark and KONVOI from Germany.

The three winning teams will be invited to join a tailor-made programme by the Hamburg Startup Unit and will be able to take their business model or products to the next level as part of the Reallabor Hamburg mobility project. Moreover, they will be supported in building a high-quality industry network and establishing contacts with investors. The first-place startup, Breeze Technologies from Germany, will also be able to take part in an international four-week accelerator programme hosted by Plug and Play in Silicon Valley.

In addition, the homePORT innovation campus of the Hamburg Port Authority (HPA) is contributing attractive bonus prizes: Blue Atlas Robotics from Denmark and KONVOI from Germany will have the opportunity to develop their products and solutions in the fields of logistics and maritime technologies at the HPA test field in Hamburg.

New SetSail Analysis Shows Micro-Incentives Combined With Actionable Data Are Key to Successful B2B Sales Cycle

–SetSail, the Revenue Execution platform for sales, releases new data on the anatomy of a successful B2B sales deal, derived from its analysis of deals at six large enterprises, including one of the Fortune 10, over the past two months. SetSail found sales reps are most effective when given data on the next best action in tandem with a micro-incentive (points that lead to prizes and rewards) to act. On average, if a sales rep takes action on five or more success indicators the deal win rate increases by 62%.

“Reps must be aware of the path to success and motivated to execute on multiple recommendations, focusing on the small wins that lead to big deals,” said Haggai Levi, SetSail CEO. “Micro-incentives accomplish this – they lay out success indicators and prompt reps to take action, making the difference between a deal closing and an indefinite sales cycle.”

As part of its analysis, SetSail broke down the three most important elements of a B2B deal: Buyer Persona (who the rep is contacting), Buyer Engagement (contact type and frequency) and Deal Progression Keywords (keywords discussed throughout the deal cycle) and the impact that micro-incentives play within them.

Breinify announces $11M seed to bring data science to the marketing team

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences. The company announced a funding round totaling $11 million.

The investment was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined Ventures, CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road.

Breinify co-founder and CEO Diane Keng says that she and co-founder and CTO Philipp Meisen started the company to bring predictive personalization based on data science to marketers with the goal of helping them improve a customer’s experience by personalizing messages tailored to individual tastes.