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Astraea announces partnership with Cuebiq

Astraea, developer of the EarthAI geospatial analytics platform, has announced a partnership with Cuebiq, a leader in mobility intelligence and offline consumer insights. Fusing geospatial and mobility datasets give organizations a comprehensive understanding of the Earth’s surface and those who live on it. By combining Cuebiq’s innovative, flexible tools and vast mobility data catalog with Astraea’s end-to-end AIOps platform, the partnership brings together two important and growing data sets, giving consumers secure, accurate intelligence.

“As a Benefit Corporation, we see incredible value in partnering with Cuebiq and their multiple Data for Good initiatives,” said Brendan Richardson, Astraea CEO. “As the Earth changes, we need a new data infrastructure to unlock GeoAI, and partnering with Cuebiq allows us to do just that.”

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Now Tech Report Lists Adverity Among Marketing Measurement and Optimization Solutions

Adverity, the intelligent marketing analytics platform, has been listed in Now Tech: Marketing Measurement and Optimization Solutions Q2 2021. The report, published by independent advisory firm Forrester, provides an overview of 35 selected measurement and optimization solutions for marketers.

According to the report, 23% of B2C marketing decision-makers believe that measuring marketing results will be a great challenge in the next two years. As a solution that specifically addresses this challenge, Adverity was listed in the marketing performance monitors functionality segment.

“The Forrester Now Tech report reflects how important tools like Adverity have become for modern-day marketing,” said Alexander Igelsböck, CEO and Founder of Adverity, “Marketers are expected to face major changes in the future, not least when it comes to the death of third-party cookies, and our platform is ideally placed to help businesses become more data-driven in their decisions and achieve much greater ROI from their marketing spend.”

As a Marketing Measurement and Optimization (MMO) solution, the Adverity platform enables marketers to monitor the performance of their marketing spend across multiple channels, as well as derive intelligent insights from the data using advanced, AI-powered analytics.

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With Data And Analytics, Consumer Products Companies Seize New ‘Moment Of Opportunity’

Since 2015 and the rise of e-commerce hyper scalers,  we have witnessed a fundamental shift in consumer behavior, one that has dramatically accelerated due to the COVID-19 pandemic, according to a Bain & Company. Consumers today are increasingly making buying decisions on the values that they hold dear– health and wellness, sustainability, safety, ethically sourced materials – instead of factors like price and convenience.

As businesses look for new ways to reach, engage and serve consumers, the delivery of timely, tailored and relevant experiences have become key. While this shift represents significant transformation challenges for companies, it also represents an enormous opportunity to drive the next wave of growth in consumer industries.

For over 75 years, industries have organized themselves around the concept of the “two moments of truth” – get a consumer into a store to purchase a product, and influence them to use the product. And hopefully, the cycle repeats. In this linear path to purchase with touchpoints that focused on getting consumers to complete transactions in a store, the retailers, consumer products companies and wholesalers in the value chain had well-defined and complementary roles, and all stakeholders favored economies of scale.

This is no longer the case. Today, companies are reaching consumers directly in “moments of opportunity”, requiring them to have a more holistic understanding of consumer desires. This model favors economies of speed – companies that can spot moments of consumer opportunity and organize themselves the fastest to orchestrate the delivery of experiences and products, will win.

To respond effectively to these behavior shifts, consumer products companies need to differentiate themselves as a ‘category of one’, where their business is so unique that there are no direct competitors, and these companies need to make innovative and data-centric decisions.

One example that illustrates this dramatic shift comes from a Google study.  One participant spent 73 days and made 250 touchpoints (several  blogs, merchant websites, local retailers, product reviews on YouTube) before buying a single pair of jeans. Indicative of today’s consumers, this consumer is engaged with and desires to be inspired by brands through viewing multiple options before making a selection.       

This example demonstrates the changes businesses have to make to succeed going forward. We expect that soon, 50% of consumer products industry growth will occur through a direct business model. Consumer-facing companies will need to build compelling consumer experiences based on:

  1. Consistent master and consumer data across all channels to enable a consistent and meaningful experience
  2.  Full visibility of the entire value network, from sourcing and partner networks to all consumer touchpoints, both physical and virtual, and actual consumption
  3. Live access to, and use of, both structured and unstructured data to assess demand drivers and market dynamics in real time
  4. Scaled, quantitative and qualitative analysis of consumer perception, sentiment and feedback to deliver a unified, personalized user experience

Key Technologies & Innovations

So how can companies transform and adapt quickly to meet these new expectations and needs while reaping benefits in productivity, efficiency, personalization, and profitability. With intelligent technologies that can quickly increase consumer-centricity.

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Adverity continues to dominate as momentum leader in G2 Spring 2021 Report

Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualization Software in the G2 Spring 2021 Report.

It has also received recognition as a leader in two new categories; Small-Business for Business Intelligence Software – where it scored a superior Satisfaction Rating than the Grid category leader – and in Mid-Market ETL Tools; in both instances being ranked in the top five Grid Scores.

Continuing its success in the Grid Report for Business Intelligence, Adverity has progressed from a high performer in the G2 Summer 2020 report to a leader, and again, boasting a higher Satisfaction Rating than the category leader.

It maintains its top five rankings as a high performer in both the Grid Reports for E-Commerce Data Integration Software and Big Data Integration Platform – and in the latter is rated above the category leader for product satisfaction.

The latest report also sees Adverity move into the top ten Grid Report for Mid-Market for Data Visualization Software and acknowledged as a high performer in the Grid Score for Mid-Market for Business Intelligence Software.

Alexander Igelsböck, CEO and Co-Founder of Adverity, comments: “It’s a privilege to continue to be recognized as a leader in the G2 reports as it is a direct reflection of our platform helping enterprises of all sizes become more insight-driven – which is crucial in today’s business environment. The rankings represent the voice of real users and further validates our commitment to customer satisfaction with our platforms. Many enterprises are prioritizing their data capabilities and we want to continue to help them on their data maturity journey.”

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Innovative Solutions in the Utilities Industry for a Sustainable Future

SAP’s Commitment to Sustainability Through Utilities Industry Support

Over 10 years ago, SAP made sustainability a long-term strategic goal in line with its vision of improving people’s lives and helping the world run better. SAP enables organizations to minimize the greenhouse gas footprint of their products and leads by example with a goal of being a carbon neutral company by 2023. With forty five of the fifty top utilities companies in the world running SAP solutions, SAP is a leading force in helping utilities light the way by efficiently incorporating more clean energy into the grid. As the world transitions to a more sustainable, renewable, and digital energy reality, SAP is providing the tools and empowering utilities, which are front and center in the global shift toward renewable energy resources, to successfully reinvent power generation, transmission, distribution, and retail.

Connecting Utilities with Innovative Solutions for a Successful Energy Transition

Through SAP.iO, SAP works with startups and new technologies to cultivate innovation and fuel future growth for our customers across all industries. SAP.iO Foundries is a network of nine top-tier startup programs in strategic startup ecosystems, focusing on enabling early-stage companies to form a partnership with SAP and integrate their innovative solutions with key SAP applications and platforms. During SAP.iO Foundry Tel Aviv’s latest accelerator program focused on solutions for the utilities industry, SAP.iO along with SAP’s Utilities business unit has been working closely with seven global startups to create joint offerings for our utilities clients to enable a smooth energy transition in an intelligent way. The startups’ solutions cover next-generation intelligent energy production, energy trading, multi-directional intelligent transmission and distribution, smart metering, and prosumers with e-homes and e-cars.

Meet the 7 Startups Empowering SAP’s Utilities Customers to Thrive in a Renewable Energy Reality

These startups are leading the energy transition and bringing value to SAP customers while doing so!

FSIGHT offers state-of-the-art artificial intelligence software solutions that allow the end user to predict, optimize and trade energy.

Future Grid enables the renewable grid of the future to deliver safe and reliable electricity.

NET2GRID delivers a platform for utilities to gain powerful energy insights and run value-added services using machine learning algorithms on smart meter data.

Lemonbeat offers a scalable end-to-end Internet of Things–enabling solution, building a seamless experience journey from device to cloud.

OXYGEN TECHNOLOGIES provides digital value-added services to private and commercial “prosumers” with an operating system to monitor and control distributed energy devices.

Pexapark provides the operating system for post-subsidy renewable energy sales.

Raycatch’s AI-driven digital asset management system automates and optimizes solar photovoltaic plants.

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Startup Injects Pandemic Vaccine Cold Chain With a Healthy Dose of High-Tech

The combination of artificial intelligence (AI) and Internet of Things (IoT) technology (AIoT) may be the biggest disruption to the industrial refrigeration industry since the invention of the first commercial ice-making machine two centuries ago.

In this second year of a modern pandemic, startup Youtiligent has developed an AIoT-based technology to help companies keep vaccines cold across complex distribution supply chains. Moving far beyond sensor-based temperature monitoring, Youtiligent’s promise is to securely capture real-time electric power anomalies in onsite commercial refrigerators, allowing distributors to take action before vaccine spoilage.

“Sensors that capture when a product’s temperature has decreased below the acceptable degree range are not effective when it comes to distributing something like the coronavirus vaccine,” said Avichai Belitsky, co-founder of Youtiligent. “We combined AI with IoT technology to deliver real-time alerts for cost-effective predictive and preventive maintenance. Organizations can act faster in making data-driven business decisions based on what’s happening in real time, such as sending in a repair technician before it’s too late.”

EKG for cooling appliances

Based in Israel, Youtiligent is piloting its offering with healthcare organizations in that country. Belitsky also expected high interest from refrigeration manufacturers and pharmaceutical companies, as well as medical and other institutions with clinics, pharmacies, and research labs, such as hospitals and universities. The startup continues to serve customers in its original target markets that include the food and beverage and retail industries.

“This is what we call the ‘EKG for appliances,’ tracking electric current across compressors, engines, and pumps that power any cooling machine, whether it’s making ice cream to be sold the next week or cooling expensive chemicals that researchers can safely store and use over many years,” said Belitsky. “Every machine action has a unique fingerprint, and being able to track each one with algorithms yields valuable, actionable insights.”

Real-time data prevents problems, opens opportunities

When the customer connects a machine’s power cord into the Youtiligent “smart” plug at the wall socket, the solution’s AI and IoT technology translates the electric consumption signals, by machine part, into usage data that’s saved in the cloud. As the technology detects potential problems, it sends real-time alerts to designated contacts on any device. People can also view detailed historical activity dashboards for recordkeeping and proof of cold-chain compliance.

“Our plug-and-play solution delivers significant ROI with low total cost of ownership,” said Belitsky. “Manufacturers in some industries also like this solution because they can offer products-as-a-service, whether they embed Youtiligent into new refrigerators or as an aftermarket add-on to customers with existing machines.”

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BigID Data Security Platform is SAP.iO’s First Startup Unicorn

SAP.iO reveals in its 2020 Impact and Insight Report that BigID, one of the its early investments and an SAP Solution Extension Partner, is the first startup unicorn in the SAP.iO portfolio with a valuation of over $1 billion. The company’s data security platform helps organisations secure customer data, satisfy privacy regulations, and manage risks.

According to the Wall Street Journal, following the emergence of increased remote work (brought on by the global COVID-19 pandemic) and a rise in high-profile cyberattacks, risk-management and cybersecurity startups are in the spotlight among venture capitalists.

SAP.iO, SAP’s early-stage venture-capital arm, invested an undisclosed sum in BigID in multiple rounds between 2017 and 2019. As of December 2020, BigID announced a $70 million Series D on a valuation of $1 billion. 

In 2019, BigID and SAP forged a global reseller agreement, allowing SAP to sell two BigID powered products: SAP Privacy Management application by BigID and SAP Data Mapping and Protection application by BigID.

Now, more than ever, effectively managing risk and privacy compliance associated with big data is critical and a must for organisations. 

John Licata, Vice President and Fellow at SAP.iO Startup Accelerator explains:

“Data is increasingly valuable, and the backbone to AI, so tapping next-generation cybersecurity technologies is no longer a nice have. It’s a requirement to secure data and leverage it for growth opportunities. At least it should be for the modern enterprise that will witness over 500 billion connected things by 2030.”

Driving Innovation in Data Security

BigID is a recognised as a leader in data-centric personal data discovery and privacy, intelligence and automation. The cybersecurity startup has been bestowed with several awards for its innovative privacy technology, including:

  • 2018 RSA Conference Innovation Sandbox winner
  • CB Insights 2018 Cyber Defender
  • Network Products Guide 2018 IT World Awards “Hot Company of the Year” winner
  • 2019 InformationWeek Vendor to Watch
  • 2019 World Economic Forum Technology Pioneer
  • 2020 Forbes Cloud 100
  • Business Insider 2020 AI Startup to Watch
  • Database Trend-Setting Products 2020

Dimitri Sirota, CEO and co-founder of BigID, explains how the startup’s data security platform provide the best of breed point solutions that address enterprise security gaps:

“Since starting in 2016, BigID has aimed to rethink how organisations provide data accountability to their customers through more intelligent data accounting. Before BigID, data privacy was largely about policy and process. BigID put data at the center, redefining how enterprises find, manage and protect their most important asset: their customer and employee data.”

The BigID data security platform leverages advanced machine learning (ML) and identity intelligence to help enterprises better protect their customer and employee data at petabyte scale. BigID’s technology enables organisations to manage IT complexities, minimise risk, and comply with ememerging data protection regulations such as the Europian Union’s General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

BigID also plans to expand its marketplace to third-party developers, offering them the ability to build applications on top of its data security platform. According to Sirota, the company aims to further accelerate sales and marketing in 2021.

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SAP.iO Fund Invests in Hasura, Provider of GraphQL Access to Data Sources

People mingling in conversation

AP.iO Fund, has invested in Hasura, a San Francisco and Bangalore-based company that provides data access and data flow tools and services via GraphQL APIs.

SAP will work with Hasura to enable support for SAP HANA as well as offer native GraphQL capabilities to the SAP Cloud Platform Integration Suite. The Series A round was led by Vertex Ventures and includes existing investors Nexus Venture Partners and Strive VC, among others.

Hasura’s event engine makes it easy to integrate cloud-native/serverless business logic to the GraphQL API. Hasura automatically generates real-time GraphQL APIs using declarative metadata configuration and authorization policies for consumers. Organizations can use GraphQL in production and mission-critical applications alongside existing and modern cloud-native infrastructures without the significant cost of building and maintaining a GraphQL server.

“SAP has a strong community of partners and customers building applications on SAP Cloud Platform,” said Ram Jambunathan, senior vice president at SAP and managing director of SAP.iO. “Together with Hasura, SAP can extend and support data access for GraphQL, helping our customers expand their SAP solution capabilities as part of their intelligent enterprise transformation.”

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