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How the SAP.iO Foundry TLV’s TVPage Brings Online Sellers to E-commerce

TVPage creates a touchless & engaging retail experience online through shoppable videos with savvy sellers.

As more and more brands have shifted to the E-commerce world as their primary sales channel, they seem to have forgotten one crucial player along the way: the seller. Especially today, as people are less frequently walking into stores and avoiding physical engagements altogether, the role of the online seller is critical; people buy from people, not ads. These sellers operate as brand ambassadors who represent the brand online, much like a salesperson would in a physical store.

The solution that seamlessly helps brands provide expertise and guidance to consumers through digital ambassadors? TVPage.

TVPage provides every brand the ability to turn on ambassador digital storefronts on their websites, empowering subject matter experts, in-store sales associates, influencers, and savvy customers to promote and sell their products online. With TVPage, brands transform their sales team into ambassadors who sell on their digital storefronts on the brand’s site, with an intuitive platform that measures results and commissions ambassadors on their actual sales. Today’s consumers depend more and more on recommendations to help dictate their purchasing decisions, and TVPage allows brands to seamlessly engage with their consumers through digital ambassadors.

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How Aiola’s “Non-Techie Friendly” Virtual Analyst Helps CPGs Maximize Performance

Today, business users are primarily responsible for a company’s core operational and commercial decision processes. However, these individuals are often disconnected from the advanced analytics and data teams in their organizations. Simply put, CPGs’ decision makers aren’t making enough data-driven decisions, and ultimately missing out on the opportunity to maximize sales and boost ROI.

Enter Aiola.

Aiola developed a super powerful virtual analyst that helps CPG managers in the sales, marketing, trade, and planning departments make better data-driven decisions. While an analyst’s mother tongue is “data science” and a sales manager speaks “business language,” Aiola‘s virtual analyst bridges the communication gap between teams.

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SAP.iO Foundries: Healthcare Startups Transform Pandemic Response

Healthcare startups are challenging longtime industry practices and assumptions, transforming everything from patient care to organizational efficiencies.

Two entrepreneurs recently participated in the latest healthcare-focused accelerator program at SAP.iO Foundry New York and shared their respective missions to help patients and providers in a vastly changed healthcare landscape.

Real-Time Intelligence Improves Time Management

Applying computer science and systems thinking to improve people’s lives has been a central tenet of Kishau Rogers’ career as an engineer and computer scientist. The COVID-19 pandemic has only amped up the mission behind her newest venture called Time Study. More than 35 hospitals throughout the U.S. rely on the startup’s “time intelligence” cloud-based platform, which uses machine learning to track how physicians, researchers, and other healthcare employees spend their time.

“Instead of just counting hours worked, we wanted to shift the concept of timesheets to a human-centered approach, elevating opportunities to improve people’s lives at work,” Rogers said. “Many of the time management issues we were already looking at, such as data silos and complexity, have only been amplified by the pandemic.”

Time Study has helped hospitals better understand fast-changing workforce movements, whether employees were hunting for scarce personal protective equipment (PPE), jumping into different care-giving roles onsite, or providing new patient services like telehealth. Some hospitals have improved data collection and reporting times by 80 percent and increased regulatory compliance by more than 120 percent.

“Having this platform during the crisis allowed hospitals to see the immediate impact on physician satisfaction levels and performance, as well as employee activities and workflow,” Rogers explained. “Many hospitals are using this data to make resource adjustments as they uncover work performance patterns. With real-time insights, they can better align resources while meeting quality patient care and evolving compliance mandates around patient care standards and reimbursement.”

Rogers was particularly excited about Time Study’s recently launched mobile app. In addition to selecting from time entry categories, healthcare workers can use voice notes to capture tasks in the moment, upload text messages, or time themselves as they perform activities. As the algorithm learns someone’s work patterns, people can spend less time on reporting.

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SAP.iO Accelerator Program, E.ON, and IEC Partner to Find Startups in the Utilities Space

SAP.iO has announced a collaboration with E.ON Innovation and Israel Electric Corporation (IEC) for its upcoming startup acceleration program in Tel Aviv. E.ON Innovation is the strategic innovation entity of E.ON, one of Europe’s largest energy companies, and both collaborators are clients of SAP.

The 12-week program provides startups with curated support from within and outside SAP, access to its technologies, and opportunities to work with SAP customers from around the world. The next program is designed to specifically focus on solutions for the utilities sector.

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The SAP.iO Foundry TLV’s Pecan Gives Data Science Superpowers to Any Business

For companies to survive, having the ability to make data-driven decisions is a non-negotiable. However, as companies accumulate exponentially more data, taking advantage of all this data becomes more complex. More data allows for more advanced, more actionable insights — but companies often face a shortage of data scientists to build data models and decipher them.

Meet Pecan.

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SAP.iO Foundry TLV’s Sampler Brings a Personalized Experience Right to Your Doorstep

Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.

The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.

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How SRP is Revolutionizing the Neighborhood Grocery Ecosystem

Today’s neighborhood grocery ecosystem is primarily composed of three key players: large Consumer Products companies, local grocery stores, and consumers. Each entity faces a plethora of challenges: CPGs face harsh competition from retailers and struggle to influence customers, grocery stores lack proper management and operational tools and can’t make data-driven decisions, and consumers are turned off by crowded retail grocery shopping, and a delivery alternative comes with expensive fees.

The (one-stop) solution to a more economical retail format? SRP.

SRP developed a digital and data-driven Nearby Retail Platform (NRP) that connects CPGs, grocery stores, and consumers. SRP allows CPGs to boost revenues and influence customers, helps grocery stores flourish with advanced management & operational tools, and provides consumers with a seamless and intuitive way to shop

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Sampler + SAP partner to make CRM capture seamless

Product sampling is one of the best ways to generate new opt-ins for a brand’s consumer database, but getting data from external vendor systems to a brand’s CRM system can often be challenging. We recently participated in SAP.iO Foundry Consumer Products Cohort to establish a solution that process easier than ever. By integrating into SAP’s Customer Data Cloud, Sampler clients can add data collected in their programs seamlessly into their CRM system, in a flexible, standardized, fast and secure method. In this video, our founder and CEO, Marie Chevrier walks you through how Sampler helps CPG brands all over the world distribute product samples in a more targeted way and how this new exciting partnership will help build solutions for Sampler and SAP clients alike. 

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How TVPage Brings Online Sellers to E-commerce

As more and more brands have shifted to the E-commerce world as their primary sales channel, they seem to have forgotten one crucial player along the way: the seller. Especially today, as people are less frequently walking into stores and avoiding physical engagements altogether, the role of the online seller is critical; people buy from people, not ads. These sellers operate as brand ambassadors who represent the brand online, much like a salesperson would in a physical store.

The solution that seamlessly helps brands provide expertise and guidance to consumers through digital ambassadors? TVPage.

TVPage provides every brand the ability to turn on ambassador digital storefronts on their websites, empowering subject matter experts, in-store sales associates, influencers, and savvy customers to promote and sell their products online. With TVPage, brands transform their sales team into ambassadors who sell on their digital storefronts on the brand’s site, with an intuitive platform that measures results and commissions ambassadors on their actual sales. Today’s consumers depend more and more on recommendations to help dictate their purchasing decisions, and TVPage allows brands to seamlessly engage with their consumers through digital ambassadors.

Read More…

How Sampler Brings a Personalized Experience Right to Your Doorstep

Today, brands spend between 5–50% of their annual marketing budget on product sampling (Sampler Research). However, brands have been blindly distributing samples, unable to effectively target consumers and measure ROI on traditional product sampling strategies.

The solution that helps large Consumer Packaged Goods companies get their products into the right hands, while providing a personalized and memorable experience for consumers? Sampler.

Sampler is a Direct-to-Consumer product sampling platform that allows brands to target, track, and measure their sampling program from start to finish. By targeting the right audience, gathering information about the consumer’s profile, sending samples directly to homes, and gleaning feedback from the data collected, Sampler helps brands gather the insights they need to build one-on-one relationships with consumers. Having worked with over 400 brands such as industry giants L’Oréal and Nestlé and reaching over 50 million consumers globally in 24 different countries, it is clear that Sampler is on to something.

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Supporting Innovations to Reduce Risk for Critical Infrastructure Essential Workers

Across the world, individuals, communities, and businesses are struggling with changing regulations imposed to counter the COVID-19 pandemic. From lockdowns followed by the easing of those measures to renewed restrictions as new infection rates spike, a hodgepodge of rules and guidelines are creating confusion on how businesses should resume operations, and “who’s allowed to do what”.

Fortunately, this same set of conditions is inspiring rapid and important changes on a global scale. Amid this environment, SAP.iO has been delving deep to support startups that can help businesses and the world adapt. We’ve been building a space for collaboration to back relief efforts for COVID-19. And we’ve been amazed and humbled by the incredible amount of creativity and good work we are witnessing.

Alleviating risks for essential workers

One of the efforts we are excited about stem from HyBird, a startup we are supporting as part of the SAP.iO Foundry Singapore Industry 4.0 program. Its platform, Clarity, helps alleviate health and safety risks for critical infrastructure workers.

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How Innovation Can Help Industries Emerge Stronger From The Crisis

As the crisis slowly ebbs and economies round the world tentatively re-open, it’s time for organizations to regroup and plan their next act. At the beginning of the crisis, companies needed to rapidly innovate to maintain business continuity, ensure liquidity, support remote work and focus on employee safety.

The next act will require organizations to refocus their innovation efforts on their core businesses in their specific industries, to recover in the short run, and set them up for growth in the long haul.

Whether it is Amazon’s latest acquisition of autonomous driving startup Zoox for potential contactless freight delivery opportunities, or Lululemon acquiring ‘at-home’ fitness startup Mirror, some of the smartest innovation continues to emerge from the startup open ecosystem.

Popwallet for mobile contactless consumer experiences, Pecan for AI based revenue growth management, TVPage for online influencer marketing and ClearMetal to fortify supply chains with ML based freight tracking, are some of the latest innovations relevant for industries to rapidly recover in these pandemic times (Source: SAP.iO Fund and Foundries).

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