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5 companies leveraging startup innovation to improve their customer experience

Providing a top-notch customer experience is critical for competing in today’s market. By better understanding their customers, companies can provide personalized experiences that exceed expectations.  

To date, over 150+ startup solutions in SAP’s partner ecosystem have built integrations to help SAP customers expand the capabilities of solutions in their SAP landscape including SAP Customer Data Platform, SAP Commerce Cloud and more. 

Here are 5 impressive stories highlighting companies that are working with startups to provide world-class customer experiences. 


Deli Home & Expivi: Improving customer experience while delivering bespoke products at scale

Deli Home, an international supplier for DIY products, needed a solution to help their customers configure their timber orders online that could be easily integrated with their retail website and ERP system powering their business. Expivi’s 3D Product Configuration solution was the perfect solution to enable customers to order custom-made wood panels directly from their website. 

Expivi works with 3 SAP solutions and is available on the SAP Store. 

Target & SundaySky: Providing interactive video-powered experiences to its new RedCard members 

Target worked with SundaySky to provide interactive and customized video-powered experiences to its new RedCard members at many touchpoints along the customer journey to drive relevancy and deepen their customer engagement. 

SundaySky works with SAP Commerce Cloud and SAP Upscale Commerce and is available on the SAP Store. 

Signet Jewelers & Creatable: Bringing in-store associates into the online store   

Signet Jewelers is working with Creatable to empower their sales teams to sell online through personalized virtual storefronts to drive new revenue, traffic and extended consumer engagement – all integrated with their online stores powered by SAP Commerce Cloud. 

 Creatable works with Industry Cloud, SAP Commerce and is available on the SAP Store. 

Jenny Craig & Jebbit: Using data to provide a better experience for customers 

Jenny Craig is a nutrition and weight loss company that partnered up with Jebbit to create a solution to generate engagement with their customers and allow them to understand potential customers’ intents, motivations, and desires by delivering engaging experiences. 

Jebbit works with SAP Emarsys Customer Engagement and SAP Customer Data Platform and is available on the SAP Store. 

Bose & ParcelLab: Delivering an outstanding end-to-end journey that delights customers 

Bose needed a flexible solution to meet customer demands and deliver a consistent customer experience across multiple touchpoints. They teamed up with parcelLab to design a series of fully customizable post-sales emails that provide customers with access to the latest updates on their order. By embedding the order tracking information solution directly in Bose’s website, they were able to significantly improve their search engine optimization and contribute to repeat sales.  

parcelLab works with SAP Commerce Cloud and SAP Upscale Commerce and is available on the SAP Store. 

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5 Visionary Companies Leveraging Startup Innovation to Optimize Business, Finance and Operations Processes

SAP’s ERP, Financial Management, and Spend Management solutions help thousands of businesses increase efficiency and gain insight to guide their businesses by solving complex business problems. Since 2017, SAP.iO has been building an ecosystem of startup solutions to help customers extend the value of their investment in these SAP solutions and we’re proud that over 145 startups in our portfolio are integrated with SAP solutions including SAP S/4HANA and SAP Ariba and are available on the SAP Store. 


Each of the 5 companies featured below are staying ahead of the curve by leveraging startup innovation to optimize their business, finance, and operations processes. 


Decathlon & Trustpair: Reducing risk by detecting and preventing wire transfer fraud

Decathlon, a leading sporting goods retailer, teamed up with Trustpair to build a clean Vendor Master File and work with reliable supplier data to comply with Loi Sapin II regulations in less than 4 months. Today, Decathlon continues to prevent payment errors and reduce fraud risks by continuously auditing third party databases. 

Trustpair works with SAP S/4HANA, SAP HANA, and SAP Ariba and is available on SAP Store 

Bunge & Sedna: Harmonizing global supply chain communications 

Bunge has over 25,000 employees across 40 countries and was looking for new ways to bring their global supply chain team together. They used SEDNA’s intelligent communication system to harmonize workflows, processes, and information across the company – resulting in improved visibility and productivity. 

Sedna works with SAP S/4HANA Cloud & Industry Cloud and is available on SAP Store 

RWE Power & Pexapark AG: Customizing benchmarks and delivering insights for renewable energy prices   

RWE, a leading German energy company, required clear and up-to-date insights into the current market pricing of clean energy to scale their investment in renewable energy. They partnered with Pexapark to develop a customized pricing, analysis, sourcing, and monitoring solution that models forward pricing curves across European markets on demand. 

 Pexapark AG works with SAP S/4HANA and is available on SAP Store 

Dole & Clarifruit: Developing a next-gen quality control platform to target a 10% reduction in fruit loss 

Dole joined forces with Clarifruit to launch an innovative commercial partnership to automate their quality control processes and reduce fruit loss. By implementing an AI-powered solution, Dole can automatically collect inspection data, integrate it into their ERP system, and provide their leadership team with high-quality real-time information and analytics. 

 Clarifruit works with SAP S/4HANA and is available on SAP Store 

SAP & 4tiitoo: Leveraging eye tracking technology to improve employee ergonomics 

As part of their “pledge to flex” initiative, SAP worked with 4tiitoo to implement their AI-powered gaze control solution that provides employees with an innovative tool that helps improve ergonomics by reducing mouse movements and mouse-keyboard swaps. This new feature is already working to improve employee wellbeing, increase efficiency, and embed accessibility across business processes. 

 4tiitoo works with SAP S/4HANA Cloud and is available on SAP Store 

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5 companies reinventing their customer experience with startup innovation

Understanding your customers and engaging with them through personalized experiences is essential for any business. SAP.iO has been working with innovative startups from around the world to help extend our customers’ investment in SAP solutions for E-Commerce, Customer Data, Sales, Service, and Marketing. Today, over 40 SAP.iO startup solutions are integrated with SAP’s Customer Experience portfolio and are available on the SAP Store for customers to discover, learn, and adopt.  

We are proud to highlight 5 inspiring stories featuring companies that are delivering world-class customer experiences powered by startup innovation. 


McDonald’s & Wagawin: Bringing coupons online to increase customer engagement 

Wagawin helped McDonald’s switch from their traditional paper printed coupons to a digital version powered by their platform that integrates with SAP. Their recent campaign achieved more than 2 million ad impressions and provided McDonald’s with valuable insights on customer engagement and preferences. 

Wagawin works with SAP Commerce Cloud, SAP Customer Data Cloud, and SAP Customer Data Platform and is available on the SAP Store. 

Express & Jebbit: Driving a seven-figure sales increase by nurturing loyal shoppers  

Express was looking for a new way to deepen their engagement with their loyalty members. They partnered up with Jebbit to understand customer preferences by providing members with monthly quizzes and challenges that featured incentives like bonus points or monetary credits. While Express initially planned to deepen engagement, rather than conversion, they successfully brought in seven figures of revenue between direct and incremental sales resulting from this program. 

 Jebbit works with SAP Emarsys Customer Engagement and SAP Customer Data Platform and is available on the SAP Store. 

Lidl & parcelLab: Personalising delivery to build loyalty and increase returning website traffic by 85%  

With the help of parcelLab, Lidl was able to increase customer loyalty by delivering automated, personalised shipping messages to their customers. This new experience resulted in 85% of customers returning to Lidl’s webpage and a 12% increase in average basket size. 

parcelLab works with SAP Commerce Cloud and SAP Upscale Commerce and is available on the SAP Store. 

Werder Bremen & Pico: Deepening fan relationships 

Werder Bremen of the Bundesliga is one of the oldest German professional sports clubs with over 40,000 active members and nearly 2,000,000 loyal fans. They worked with Pico to deepen these relationships by creating an automated service to provide fans with unique options for redistributing tickets issued for games that were cancelled due to the COVID-19 pandemic. 

Pico works with SAP Customer Data Cloud and is available on the SAP Store. 

Unilever & Teamcore: Analysing and prioritising retail tasks to boost sales 

Unilever found it challenging to manage all the information of the thousands of products and understand what happens in retail stores once products are delivered. By leveraging Teamcore, they now analyse and prioritise huge data sets to accurately understand the reality of what is happening in each store. In addition, the solution automatically generates proactive reminders for tasks like rotating merchandise that leads to improved KPIs and better communication between the retail stores and corporate office.  

Teamcore works with SAP Sales Cloud and is available on the SAP Store. 

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