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SAP doubles its commitment to innovation in Latin America

The company concludes the third phase of expansion of SAP Labs in São Leopoldo, Brazil, and announces SAP.iO Foundry, the first initiative in the region to strengthen support for start-ups.

Miami, USA.  June 20, 2022 – To celebrate its 50 years of global innovation and 28 years of commitment to the development of Latin American companies, SAP announced two relevant investments to promote innovation further in the region.

The first initiative has to do with the third expansion of SAP Labs Latin America, its innovation, research and development center that has been in operation for 16 years and is located in São Leopoldo, in the metropolitan region of Porto Alegre, Southern Brazil. With an investment of 35 million euros, the new unit built in this center will add about 850 people to its campus, reaching a total of 2,000 employees with 20 different nationalities. The expansion will also create 200 indirect jobs.

The São Leopoldo site is the first and only SAP Labs center in Latin America, and one of the company’s 14 in the world, designed to support the growing demand of companies for innovative cloud solutions.

The purpose of SAP Labs is to develop solutions with the highest standards to help organizations address major business challenges, including sustainability programs that enable them to measure the impact of their initiatives, management and control of energy consumption, waste management, producer responsibility policies, and high-capacity cloud management technologies.

“In addition to helping companies in the region on their digital transformation journey, another great contribution of SAP Labs is that it supports them in the design of their sustainability strategies, working with experts from around the world to create agile and powerful technologies that have sustainable drivers at the center of everything,” said Dennison John, president of SAP Labs Latin America.

Furthermore, the company announces the launch of the first SAP.iO Foundry in the region to accelerate start-ups across all lines of business and industries. The accelerator will also be based in São Leopoldo, with a virtual presence throughout the region.

SAP.iO Foundries is the company’s global network of external start-up accelerators with no capital demand. It provides technical and marketing support to help new companies become part of a curated ecosystem: its offerings become easily accessible to SAP customers.

“This launch is a turning point in our commitment to innovation in Latin America,” said Cristina Palmaka, president of SAP Latin America and the Caribbean. “All over the world, SAP.iO Foundries enhance the innovative impact of start-ups, offering expertise and insights, multiplying their chances of success. In a region like ours, with so many entrepreneurs, this new support will make a huge difference.”

The first call to take part in the SAP.iO Foundry will be launched in September 2022 and will focus on one of the most thriving industries in the region: sustainability in agriculture. Start-ups that wish to apply for SAP.iO Foundry can do so here until July 22.

Since its launch in 2017, SAP.iO Foundries have contributed to the acceleration of more than 400 startups around the world through its 10 funds in strategic cities such as San Francisco, New York, Berlin, Munich, Paris, Tel Aviv, Singapore, Tokyo, Bangalore, Shanghai, and now São Leopoldo.

About SAP

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com, our press room, http://news.sap.com/latinamerica, or follow us on Twitter @SAPNoticiasLAC.

SAP invests in latest startup fund raised by High-Tech Gründerfonds

Team rowing boat in bay

Committed to helping new growth businesses startup and scale, we are pleased to continue our productive cooperation with High-Tech Gründerfonds. SAP will be an investor in their 4th fund. With this new investment, SAP champions the strong development of vibrant start-up ecosystems to ultimately provide our customers with the best startup innovation to run at their best.

With their funds, investors and personal commitment, the High-Tech Gründerfonds (HTGF) contributes significantly to the consistent development of the start-up ecosystem in Germany and across Europe. Until recently, the public–private partnership initiative had successfully launched a total of three funds, financing more than 650 companies, of which more than 150 have been successfully sold or floated on the stock exchange. In addition to seed investments, over 4 billion euros of private funds have flowed into HTGF portfolio companies through follow-up financing. HTGF is now introducing a 4th fund, supporting growth businesses in the areas of Industrial Tech, Digital Tech, Chemicals and Life Sciences with an increased focus on sustainability.

For the past ten years, our cooperation has unlocked access to both our networks and expertise on startups for reciprocal knowledge transfer and sourcing activities. The result has proven value for SAP, HGTF and connected startups. High-Tech Gründerfonds has invested in startups from SAP.iO programs, while HTGF portfolio companies have joined SAP.iO Foundry programs with five of them also being available on the SAP Store.

Exemplary, Datarade was part of the SAP.iO Foundry program in Berlin in 2018 and received seed investment from HTGF later in 2020. The startup has since partnered with SAP to empower customers to easily discover, evaluate, and access external data from commercial data providers. 4tiitoo received investment by HTGF in 2014 and was then introduced to SAP.iO in 2018. The startup participated in our Industry 4.0 program in the same year; their AI-based solution for easy eye control of computers was piloted by both SAP and with several SAP customers and is being offered on the SAP Store. In 2020, they secured Series B funding.

SAP.iO is offering startups the fastest way to scale with SAP – while enabling customers to access innovation complementing SAP solutions.

“We are therefore looking forward to our continued fruitful cooperation with HTGF and seeing our community of founders and startups grow”, Alexa Gorman, SVP, SAP.iO, said. “Our renewed support for the High-Tech Gründerfonds emphasizes our joint belief in a promising future for entrepreneurialism.”

Read the investment announcement by High-Tech Gründerfonds here and find more on our proven cooperation in this interview with Alexa Gorman, Global Head of SAP.iO Foundries and Intrapreneurship.

Did you catch all our latest SAP.iO Venture Studio highlights?

SAP.iO sign

January — March 2022 | Achievements & News from SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It empowers entrepreneurial teams inside SAP to turn innovative ideas into profitable businesses and invests in these new employee-led ventures who are focused on solving some of the biggest problems in enterprise business processes. SAP.iO Venture Studio helps start and scale new ventures by providing design, and development and sales support. Find out more on sap.io/studio.

Brilliant Hire by SAP

Brilliant Hire by SAP intelligently matches candidates with a personalized shortlist of jobs on your careers page based on what really matters to them, using Artificial Intelligence (AI).

  • It is no news that artificial intelligence is valuable in the job market, but with the great reshuffle what role will AI play? Read about Brilliant Hire by SAP’s inclusive hiring solution and their focus on skills here.
  • To get to know the venture better, Brilliant Hire by SAP released a Lip Sync video. Check out the video here and learn what Brilliant Hire by SAP does.
  • Brilliant Hire by SAP keeps growing and is now looking for a Developer Node.js, SQL, React/Value and a Senior Integration Engineer. Find all open positions here.

More on this venture on https://www.brillianthire.io/

EverLoop by SAP

EverLoop by SAP aims to empower every business on the planet to achieve zero waste by being a sustainability solution that connects stakeholders across the waste value chain to enable the circular economy, with transparency and traceability.

  • EverLoop by SAP reached a major milestone in March: The venture celebrated their first anniversary on March 1. A lot has happened for the founding team in one year at the SAP.iO Venture Studio. Read all about it here or watch the video here.
  • And there is more great news: EverLoop by SAP shared their journey with the “Intrapreneurship Conclave 2022” and talked about what it’s like being a founder of an employee-led venture. Along the way the venture was announced the winners of the Star Intrapreneurship Award and the runner-up in the category breakthrough ideas for social impact.

More on this venture on https://www.ever-loop.io/

Feather by SAP

Feather by SAP is an end-to-end recommerce solution that support brands and retailers that want to accelerate the shift from linear to circular business by taking ownership over their recommerce activities. Facilitate the in-house business processes, capture data, engage with the shopper, and own the end-to-end product life cycle.

  • Looking for a new way of retail sustainability? Feather by SAP and its end-to-end re-commerce solution helps retailers to shift to circulars business models. Learn more about taking ownership of one’s re-commerce activities here.
  • Women founders often face more challenges when getting started and securing capital. Read the ventures General Manager Joanna Maryewska’s thoughts about how corporates can support women entrepreneurs here.
  • The venture is successfully growing and is now looking for a Senior Fullstack Developer and a Front End Engineer. Find all open positions on SAP.iO.

More on this venture on https://www.featherbysap.io/

GreenToken by SAP

GreenToken by SAP is a supply chain solution that offers companies new levels of transparency through reliable, blockchain-based information. Gain visibility into where raw materials came from and produce products with knowledge about where and how the materials were produced, even in complex, non-batch supply chains.

  • The venture recently published a white paper on material traceability for increased circularity in the chemical industry. Read here how with end-to-end traceability and transparency the solution can increase sustainability in many raw material supply chains.
  • SAP and Unilever announced the successful pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global supply chain. Check out this milestone here and learn about the great coverage the news already got in magazines like Supply Chain DigitalFood Logistics and TechTarget.
  • With so many great achievements no wonder the employee-led venture has already been part of the SAP.iO Venture Studio portfolio for two years. Find their anniversary post here.

More on this venture on https://www.green-token.io/

Paid Promptly by SAP

Paid Promptly by SAP drives cash into your business faster by automating receivable processes. Deliver a seamless, personalized, customer experience through Paid Promptly’s automated communication solution, beginning when an invoice is first released until payment is received.

More on this venture on https://www.paidpromptly.io/

Source Agent by SAP

Great sourcing shouldn’t be a secret. Source Agent by SAP gives you the insights and strategies to address spend intelligently and wow your stakeholders. Identify sourcing opportunities by aligning your spend to current market intelligence. Receive a targeted sourcing strategy and supplier recommendations based on your data and requirements for each spend category. Quickly convert strategies and plans into eSourcing event prep and execution.

  • And we had another birthday at the SAP.iO Venture Studio: Source Agent by SAP turned one on March 1 as well. Read all about their experiences during their first year here and watch the video here.
  • Join the team as a Senior Software Engineer and apply now on SAP.iO.

More on this venture on https://www.sourceagent.io/

One year as a venture: EverLoop by SAP

Just about one year ago, the SAP.iO Venture Studio welcomed a new venture to their team: EverLoop by SAP. With this milestone just passing, we thought it would be great to talk to the growing team, give a little recap of the past 365 days and take a peek into their future.

The first 365 days

Founding a venture within a large corporation requires ambition, an innovative spirit and persistence. EverLoop by SAP unites those qualities. Building a B2B sustainability waste management solution, the teams’ goal is to empower businesses to achieve zero waste. The solution digitalizes the complete disposal process and helps businesses track and trace e-waste from the time it’s identified until it has been fully recycled or refurbished. And they have already come a long way.

Starting an employee-led startup within SAP, the team went through a six-week accelerator program in 2020 and received funding at the beginning of 2021. Looking back at the past year, the venture had some big achievements.

“For me, bringing our product to life by releasing the EverLoop alpha product version with eight pilot customers was the biggest achievement in 2021,” said Kiruthika S, Co-founder, and Head of Product at EverLoop by SAP. Ajit Chandran, Co-founder, General Manager, and Head of Business, added “It was when two large enterprises accepted a pilot with us within a week of releasing our first alpha version and of course when an article on our venture was published in one of the leading newspapers in India.”

Challenges and learnings along the way

When putting a vision into action, it is most likely that you will encounter some challenges that need to be tackled. “One of our biggest challenges was to coordinate work and communication with the team,” explained developer Prasanna Nandalal. “Planning your own workday but also aligning your timeline with the timelines of other team members needed some practice.”

Finding oneself in this new environment can be an adjustment. “Working at EverLoop by SAP, I experienced working in a fast-paced and agile start-up environment. This has helped me for my personal and professional development,” said Nishanth Nimbalkar, developer. “I have learned to be a team player and adapted to the challenges of remote working.”

After one year as a venture, the team has probably a pretty good idea of what went great and what needs more attention or adjustment. “Starting a venture is like growing a plant. You have to sow the seed, nurture it daily under the right conditions and hopefully after a while, you can reap the fruits,” said Kiruthika about her learning of the past 12 months. “Each day started like a new day with new challenges, but as a team we found a way to solve them.”

A peek into the future

The EverLoop by SAP plant is starting with follow-on funding in its second year, and we are excited to see the constant development of their e-waste solution and how customers can benefit from it. “Always expect the unexpected from EverLoop by SAP,” promised Ajit. “More features, more automation, more transparency and everything that’s going to make e-waste disposal simple, easy, and transparent.”

Now that the venture team has found their flow, it looks back on an eventful year. “We had a great learning phase and already found many ways to improve our solution,” summarizes Kiruthika. And Ajit reminisces how much of hard work there was behind the scenes by the whole team during their first year:

“All that work pays off when your customer tells you how useful
the product is. That smile that comes on your face — that says it all.”

Well, we can’t wait to see those smiles in EverLoop by SAP’s second year with the SAP.iO Venture Studio and are already curious to learn more about their future achievements.

Happy 1st anniversary, EverLoop by SAP!

About EverLoop by SAP

EverLoop by SAP helps every business to achieve zero waste by connecting stakeholders across the e-waste value chain. By simplifying and connecting organizations, EverLoop by SAP extends the life cycle of used electronic products and opens doors too for enterprises to new sustainable networks. To learn more about the future’s marketplace for electronics manufacturers and e-waste recyclers, go to www.ever-loop.io/

About SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch. Founding teams join the SAP.iO Venture Studio primarily through the SAP.iO Intrapreneurship and Entrepreneur in Residence (EIR) programs. Find out more on www.sap.io/studio/

Celebrating twelve months of Source Agent by SAP

Last spring, the SAP.iO Venture Studio welcomed a new employee-led venture to their portfolio: Source Agent by SAP. Time flies and with this big achievement just flying by, we wanted to talk to the growing team about their first year together and take a peek into its plans for the coming months.

The first 365 days

Starting a business is often a huge step. With just an idea and a vision starting to build from scratch requires great determination — but also handling a lot of uncertainty. However, it is an even greater feeling if one manages to build something that actually works. Transforming strategic sourcing for businesses into a web-based process that supports sourcing managers in their procurement strategy had been on Travis Mattern and Will Caseber’s mind for a while. It ultimately resulted in launching their journey as co-founders of their own venture, Source Agent by SAP, in 2021. They have since come a long way.

After participating in the six-month SAP.iO Intrapreneurship program, the two founders secured funding and started their branding process. Since then, the founding duo behind Source Agent by SAP hired their first employees, built a website and stepped up their social media presence, established a go-to-market approach, and built their concierge delivery model for opportunity assessments with help from the SAP.iO Venture Studio, SAP’s in-house incubator for employee-led ventures.

“Looking back, we did a lot in a short time with a small team. I think our biggest achievement was convincing customers to engage with us, to explore how they manage their sourcing function, and ultimately take a critical look at where they might have opportunities to save money for their organizations,” said Will, Head of Operations and Go To Market for Source Agent.

Challenges and learning along the way

Source Agent by SAP’s solution helps companies maximize the value of their eSourcing software investment and provides a holistic and personalized strategy to address spend intelligently and impress your stakeholders. The venture is currently on track to deliver a working version of their solution to help customers visualize their spend and strategically apply eSourcing in their business. But with so much work already done, what have been some of the challenges the team faced in the past year?

“With the current hot job market, hiring technical resources was — and is — very challenging,” said Travis, General Manager of Source Agent. “I did not anticipate it would take so long to find qualified resources.”

Hiring while working from home brings another challenge to the mix. However, as the old saying goes, good things take time and the team has since expanded from two co-founders to thirteen people today.

Even though Travis and Will knew the potential of their idea from day one, the true value of the approach became most apparent when talking with prospective customers.

“My greatest learning this year was the confirmation from prospects that we are bringing a new concept that is highly in demand by an underserved market.” Will said. “To give the best possible outcome, we use both the sourcing activity on the SAP Business Network and market data from our data partners. But this learning also increases the pressure for the team to move at pace.”

A peek into the future

With their first seven customers, the team is currently working hard on their solution and are eager to make moreprogress.

“We spent a lot of time in the first year establishing a brand, building a team, developing partnerships, and learning from customers via our concierge services,” Travis summarized. “We are now growing our development team to digitize our learnings and deliver on our vision of simplifying strategic sourcing.”

Thinking back about the first year of Source Agent by SAP, Travis recapped: “Our first year was stressful, yet very exciting.”

Well, we congratulate Source Agent by SAP to their first twelve months as an employee-led venture and are excited to hear about their next milestones and the ongoing partnership with the SAP.iO Venture Studio.

Happy first anniversary to Source Agent by SAP!

About Source Agent by SAP

Great sourcing shouldn’t be a secret. Source Agent by SAP gives you the insights and strategies to address spend intelligently and wow your stakeholders. Identify sourcing opportunities by aligning your spend to current market intelligence. Receive a targeted sourcing strategy and supplier recommendations based on your data and requirements for each spend category. Quickly convert strategies and plans into eSourcing event prep and execution. More on this venture on www.sourceagent.io/

About SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch. Founding teams join the SAP.iO Venture Studio primarily through the SAP.iO Intrapreneurship and Entrepreneur in Residence (EIR) programs. Find out more on www.sap.io/studio/

Did you catch all our latest SAP.iO Venture Studio highlights?

SAP.iO sign

October — December 2021 | Achievements & News from SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It empowers entrepreneurial teams inside SAP to turn innovative ideas into profitable businesses and invests in these new employee-led ventures who are focused on solving some of the biggest problems in enterprise business processes. SAP.iO Venture Studio helps start and scale new ventures by providing design, and development and sales support. Find out more on sap.io/studio.

Brilliant Hire by SAP

rilliant Hire by SAP intelligently matches candidates with a personalized shortlist of jobs on your careers page based on what really matters to them, using Artificial Intelligence (AI).

  • Brilliant Hire received follow-on funding! Discover what the successful validation of the venture’s three-year product roadmap means for solving customers’ challenges in recruiting.
  • Thanks to AI, Brilliant Hire by SAP is able to simplify the recruiting process as announced in SAP TechEd’s News Guide 2021. Read here how AI is at the center of recruitment processes by SAP SuccessFactors with Brilliant Hire by SAP as a major component.
  • Best-in-class organizations are increasing the use of AI throughout their recruiting process which is exactly what Brilliant Hire by SAP expected. Learn more about AI in the recruitment process and what the venture’s General Manager Jeanine LeFlore has to say on it on Forbes here.
  • As the venture continues its success story, they are now actively looking for Developers, Project Managers, Engineers, and Analysts. Find all open positions on SAP.iO.

More on this venture on https://www.brillianthire.io/

EverLoop by SAP

verLoop by SAP aims to empower every business on the planet to achieve zero waste by being a sustainability solution that connects stakeholders across the waste value chain to enable the circular economy, with transparency and traceability.

  • The venture, its business idea and product development were discussed in a feature in national newspaper Times of India: A big moment for EverLoop by SAP after two years of delivering their solution to the market and help customers managing their e-waste and achieve zero.
  • Join the team as a Developer UI and apply now on SAP.iO.

More on this venture on https://www.ever-loop.io/

Feather by SAP

eather by SAP is an end-to-end recommerce solution that support brands and retailers that want to accelerate the shift from linear to circular business by taking ownership over their recommerce activities. Facilitate the in-house business processes, capture data, engage with the shopper, and own the end-to-end product life cycle.

  • We have a new kid on the block at SAP.iO Venture Studio! Feather by SAP finalized naming and branding and has a sparkling new brand identity: Check out their website and follow on LinkedIn.
  • The official investment announcement introduced the venture and its product’s benefits for SAP customers.
  • As part of SAP’s venture arm SAP.iO, Feather by SAP was also discussed as one of SAP’s sustainability software solutions. Read more news here.
  • Do you want to shape the future of a new venture? Feather by SAP is looking for a Frontend DeveloperFull Stack DeveloperData ScientistUX Designer, and Product Owner and they have numerous fellowship positions available. Find all open positions here.

More on this venture on https://www.featherbysap.io/

GreenToken by SAP

reenToken by SAP is a supply chain solution that offers companies new levels of transparency through reliable, blockchain-based information. Gain visibility into where raw materials came from and produce products with knowledge about where and how the materials were produced, even in complex, non-batch supply chains.

  • The venture looks back at a successful year with an exciting feature in SAP’s CEO opening keynote at SAPPHIRE NOW 2021, and more outings and media mentions, including:
    • Numerous LinkedIn articles and posts with over 70,500 views in total
    • Inspiring external speaking engagements
    • Features in external media articles in 2021, including Frontier Enterprise and Crypto News BTC
  • Congratulations are in order! The venture was nominated for Hasso Plattner Founders’ Award 2022 and is among the last 9 finalists. Check out the nomination video and announcement of the finalists.
  • GreenToken by SAP can also track hydrogen across supply chains to help businesses determine whether it is truly green. Need more on how on GreenToken by SAP’s supply chain solution can contribute to reducing current logistics challenges for the fuel of the future? Read more on the Wall Street Journal.

More on this venture on https://www.green-token.io/

Paid Promptly by SAP

aid Promptly by SAP drives cash into your business faster by automating receivable processes. Deliver a seamless, personalized, customer experience through Paid Pronto’s automated communication solution, beginning when an invoice is first released until payment is received.

  • Paid Promptly by SAP automates receivables to drive cash into businesses faster and sets a focus on customer correspondence. Listen to SAP’s Chief Financial Officer Luka Mucic and get a first glimpse of the importance of their work in this video
  • The venture has a big influence on SAP’s cash collection. This video shows how SAP has optimized this process with Paid Promptly by SAP.
  • Interested in working at this venture? They are looking actively for a Senior Full Stack Engineer.

More on this venture on https://www.paidpromptly.io/

Source Agent by SAP

reat sourcing shouldn’t be a secret. Source Agent by SAP gives you the insights and strategies to address spend intelligently and wow your stakeholders. Identify sourcing opportunities by aligning your spend to current market intelligence. Receive a targeted sourcing strategy and supplier recommendations based on your data and requirements for each spend category. Quickly convert strategies and plans into eSourcing event prep and execution.

  • Want more entrepreneurial insights into founding and scaling a business? The ventures’ co-founder Travis Matter and Will Caseber talked about their personal journey with Source Agent by SAP and SAP.iO. Read about their experiences here.

More on this venture on https://www.sourceagent.io/

Brilliant Hire by SAP Shines Bright in Venture Capital Round

By Jacqueline Prause, SAP Global Content Team

The future shines bright at Brilliant Hire by SAP, a dynamic startup that believes in giving job candidates the agency to bring their whole selves to the companies of their dreams. Fresh off a round of venture capital funding, the employee-led startup has been given an extended runway to execute on its ambitious product vision for the talent acquisition market.

The new round of Series A funding, awarded by principal investor SAP, comes as businesses are struggling to fill jobs left open as a result of the global phenomenon known as the Great Resignation. Hiring has never been more fast-paced and competitive, with recruiters bearing the brunt of the pressure to hire workers more efficiently and achieve new standards for quality of hire. To gain an edge in attracting qualified and diverse job candidates, businesses are increasingly integrating AI-powered solutions in their talent acquisition strategy.

SAP is stepping up to address this need on behalf of customers that run SAP SuccessFactors Recruiting with an infusion of venture funding for Brilliant Hire by SAP, an employee-led startup in the SAP.iO Venture Studio, an innovation hub that helps employees start up and scale with SAP. As an organically innovated solution, Brilliant Hire by SAP brings customers the advantage that it integrates with and is developed in parallel to SAP SuccessFactors.

Delivering the Candidate-First Experience

With the successful validation of Brilliant Hire’s three-year product roadmap, Jeanine LeFlore, General Manager, Brilliant Hire by SAP, says the team is already building out the solution with new features to address some of the toughest challenges in recruiting. For many recruiters, providing an amazing candidate experience is now top of the agenda.

“The industry is at a crucial juncture right now,” LeFlore says. “Delivering a powerful candidate-first experience is paramount to the success of any company in the talent acquisition landscape today. At Brilliant Hire, we put the candidate at the core of everything we do, and this in turn is what drives the highest value for our customers.”

LeFlore sees the next stage of development as a golden opportunity to leverage the momentum Brilliant Hire generated in 2021. The team plans to build out its vision for an intelligent data platform that enables recruiters to develop authentic relationships with both active and passive candidates, while using data to create personalized journeys for candidates. She says, “We are seeing tremendous traction in the recruiting space with our smart job matching AI/ML- powered technology, and we’ve just scratched the surface. With this new round of funding, we will double down on building the most compelling candidate-first experiences that connect recruiters with both active and passive candidates — to meet them in their environment, rather than making candidates have to search.”

Attracting More Qualified and Diverse Talent

For companies seeking to hire more qualified and diverse talent, Brilliant Hire by SAP helps increase the visitor-to-applicant ratio on careers sites and empowers diverse candidates to apply for roles best fit to their qualifications. In an example of how SAP runs SAP, the global software company runs Brilliant Hire on its career page, which is a vital hub for the one million-plus members of its talent communities.

“With Brilliant Hire by SAP, we are able to leverage AI to elevate the candidate experience and help candidates find the SAP job that is best fit to their skills,” says Elke Manjet, Global Head of Talent Attraction, SAP, and Member of the Executive Board of Advisors for Brilliant Hire. “We are seeing strong results from our use of Brilliant Hire’s smart job matching feature, both in terms of KPIs and qualitative feedback from candidates. Candidates really like that they can immediately see if they are a strong match for an open position or if they qualify for other positions they had not considered — so that the best-fit jobs find the candidates and not the other way around. We want people to have an amazing experience along their SAP journey from the start, and we do that by presenting the very best of SAP technology and innovation.”

Brilliant Hire by SAP offers a pilot of smart job matching for SAP SuccessFactors customers on SAP Store with self-sign-up for customers in the U.S., Germany, and India. The team recently presented smart job matching during its Be Brilliant! webinar series, available for on-demand viewing here.

What is Series A funding for an intrapreneurial venture?

The SAP.iO Venture Studio supports employee-led ventures from small, entrepreneurial teams. Although these ventures are housed within SAP, they experience all the same growth opportunities and challenges that are typical for startups, including technology innovation, market fit and funding.

“Series A funding for an intrapreneurial venture is not unlike funding for an external startup,” says Ram Jambunathan, senior vice president and general manager, SAP.iO Venture Studio. “Our approach is to ‘build fast and learn things.’ Investments are made based on achieving aggressive milestones aligned to product development and business execution. Each venture in the Venture Studio has an executive board that holds it accountable to meeting milestones. What makes the Venture Studio such an exciting opportunity for SAP employees is that we empower employees to drive and own the progress and success of their venture. The Venture Studio provides an incubator environment that offers these ventures runway to develop transformational solutions that will ‘future-proof’ SAP and its customers.”

From Pilot to Venture — The Story of Brilliant Hire by SAP

The story of Brilliant Hire by SAP began with a passion for creative problem-solving, when a small team of developers at SAP Labs India pitched the winning solution at an SAP internal hackathon in 2016. It was the start of a remarkable entrepreneurial journey for the team and their pilot project.

“The inspiration for Brilliant Hire came from our own hiring experience,” says Hemant Shetty, co-founder, Brilliant Hire by SAP. He recalls his astonishment as he was interviewing many candidates to scale the team. “There was a 90 percent rejection rate in the first round of interviews. We realized that finding the right candidate is like finding a needle in a haystack.”

The experience gave the team insight into the pitfalls of the hiring process and opened the way for the launch of Brilliant Hire by SAP, which found seed funding after a successful pitch to the SAP Innovation Center Network (ICN) in 2017. “Hiring is time consuming and it includes human unconscious bias. At Brilliant Hire, we wanted to solve this and create experiences for recruiters as well as candidates,” Shetty says.

In 2018, the team joined the SAP.io Venture Studio to begin working full time on Brilliant Hire by SAP as an independent venture. Brilliant Hire has grown from a three-person pilot to a dynamic team of twenty passionate experts spread across India and the U.S., who bring a diverse range of experience to solving challenges in recruiting. With its third round of funding, Brilliant Hire by SAP shines a bright light on the possibilities for AI to elevate the candidate experience in talent acquisition.

“We believe in creating a world where a candidate’s dream job finds them,” says Swetha PB, co-founder, Brilliant Hire by SAP. “We’ve focused on building an intelligent and inclusive platform that provides companies the ability to build authentic relationships with candidates they want to hire and candidates to own their successes.”

The future of talent looks bright indeed at Brilliant Hire by SAP!

About Brilliant Hire by SAP

Brilliant Hire by SAP is a dynamic startup in the HR Tech space with teams in San Francisco and Bangalore. It offers an AI-powered application that integrates with SAP SuccessFactors to deliver a more personalized and inclusive candidate experience on companies’ careers sites, and streamline processes for recruiters. Brilliant Hire by SAP is a venture within the SAP.iO Venture Studio.

Find out more on www.brillianthire.io

About SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch.

Find out more on www.sap.io/studio

Dedication for progress: From employees to co-founders

A good idea is based on a combination of intuition, customer understanding and experience. Fortunately, Travis Mattern and Will Caseber have just that. While they’ve been long-time SAP employees, they have proven their entrepreneurial spirit and founded the employee-led venture Source Agent by SAP. With the upcoming Entrepreneurship Day on November 16, 2021 in the US, we thought it would be great to hear from them on their entrepreneurial journey firsthand.

Working as a senior director in the global sales operations team at SAP Ariba, Travis was not actively trying to become a founder. But this all changed when he came across an internal tool that classifies the suppliers of a company in a matter of hours. After encountering the tool, he realized its potential — especially if it could be given to customers directly. With this idea in mind, Travis entered his idea into the SAP.iO accelerator program for employees shortly before the deadline in 2020 and was accepted.

“To be honest, I really had no idea who the SAP.iO team was, what the SAP.iO Intrapreneurship program really was all about,” he said. “But when I was accepted, I learned a lot through that fast-track program and really ended up pivoting the idea through that process.”

Will Caseber joined Travis right before the accelerator program started. With more than 20 years of experience in procurement and sourcing, he was the perfect fit with the right expertise.

“When I last worked with supplier classification as a value advisor, the process was highly manual, and it would take the better part of probably three to four weeks to complete,” Will said. “Travis made the point using this automated process as an entry to sourcing-as-a-service; with the vision of delivering and engaging with customers in a different way, a digital way that aligns with SAP’s corporate strategy. That got my attention. And that’s something that evolved throughout the entire accelerator program.”

A long way to go

Going through the accelerator program with coaching, pitches and weeks of deep focus, Travis and Will received their first investment and founded the venture Source Agent by SAP. Since then, they have worked tirelessly on transforming sourcing into a web-based purchasing process that supports buyers in their procurement strategy. Being the two people in charge of a venture was not only exciting but also challenging. Travis explained that even with the first round of funding he was constantly thinking about the next steps and how to handle the complexity of his new role.

“We have to cover all elements of the business: budgeting, branding, going-to-market, building a product, finding customers, HR, and finance,” he said. “And I am still trying to figure out the best way to build the right culture within the team. I’m constantly challenged with where to spend my time best each day.”

Will said that his biggest challenge was the lack of tangibility of their product.

“In the early stages we were pitching a dream as opposed to an actual product and that’s a challenge. But we’re living the dream now and we’re getting some traction and recently had first customer traction,” he said.

First achievements

Even though the co-founders needed to focus on many issues simultaneously, there were moments in which both could feel their progress and enjoyed the payout of their hard work. Travis felt this acutely when Source Agent by SAP went live.

“For me, a key moment was when we went live with the website, created our LinkedIn company, and updated our personal LinkedIn profiles. This was our way to tell the rest of the world: Hey, we’re doing this!” Travis said.

Co-founder Will, on the other hand, associates this feeling with when the team was able to sign their first contract.

“We have been pitching the concept for quite a few weeks but you’re still unsure whether or not they’re going to make the decision,” he said. “When they came back with a signed contract it was now very real. We have a company that’s put their trust in us and now we have to deliver.”

Personal progression

After eight months of intense work, Travis and Will are now enthusiastic co-founders with a team of eight members and their first customers. It’s not only their job description that changed but also their way of working and of appreciating what they are doing.

“I’ve noticed I’m more inspired when I enjoy the work that I’m doing and I feel like it has more purpose. It has definitely been an awesome experience,” Travis said. “We’ve got the corporate safety net but we do have the independence to run it like our own business within SAP.”

Will thinks back to the moment he recognized the importance of the team: “It’s getting your ego out of the way, and kind of focusing on the team delivery aspect and realizing that you may not be able to convince every customer to convert and take on.”

Travis’s and Will’s journey was challenging and eventful, and it still is. By staying on track with the help of the SAP.iO Venture Studio they didn’t lose sight of their goal: To simplify and automate sourcing to help all businesses run better. And with their first customers today, their dream becomes more and more reality.

Great sourcing shouldn’t be a secret. Source Agent by SAP gives you the insights and strategies to address spend intelligently and wow your stakeholders. Identify sourcing opportunities by aligning your spend to current market intelligence. Receive a targeted sourcing strategy and supplier recommendations based on your data and requirements for each spend category. Quickly convert strategies and plans into eSourcing event prep and execution. More on this venture on www.sourceagent.io/

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch. Founding teams join the SAP.iO Venture Studio primarily through the SAP.iO Intrapreneurship and Entrepreneur in Residence (EIR) programs. Find out more on www.sap.io/studio/

How startups can help to create a positive impact on society and business

A good product is no longer enough to win a customer. Sustainability has become the new compass for companies worldwide and has gained enormous importance over the years.

“There is no doubt that sustainability is a key piece of the strategy of most successful companies moving forward, if not all of them,” said Gunther Rothermel, Head of SAP S/4HANA Sustainability.

This increased focus on sustainability has impacted both consumer behaviour and employer branding. According to a global report from The Economist Intelligence Unit and the World Wildlife Fund, global online searches for sustainable goods have increased by 71 percent increase over the last five years, triggering what’s been called an “eco-awakening.”

Not only that, but employees are placing more value on finding responsible and sustainable employers. The global pandemic has only accelerated this demand for sustainable actions, a sense of urgency for businesses to improve their sustainability credentials.

 

What customers want

For customers on their journey to build a more sustainable enterprise, there are three goals to keep in mind:

Software technology can help with these challenges by collecting, analyzing, and providing insights based on that data.

But no company, government, or country will solve the greatest challenges of our time alone. To succeed, companies need to collaborate across value chains, build alliances, and work together with governments and academia.

Global challenges require global solutions

The partnership between SAP and Accenture shows what is possible when two leading companies join forces to help their customers stay ahead of this global transformation.

Together, SAP and Accenture launched the “Sustainable Future” accelerator program with 13 selected startups from eight countries at the SAP.iO Foundries Berlin and Munich. The joint program aimed at helping early-stage B2B startups drive digital transformation and innovation in four target areas: carbon tracking and trading, resource efficiency, climate risk tracking and mitigation, and the circular economy.

“The ‘Sustainable Future’ cohort represents an innovation engine, meant to be leveraged by customers,” said Stephanie Guimbellot, Managing Director and Global SAP Sustainability Lead at Accenture, during a panel discussion at the closing Demo Day.

This collaboration is the latest in a series of initiatives from Accenture and SAP that help businesses support the UN Sustainable Development Goals (SDGs) and capture value from sustainability.

“We are entering the decade of action,” Guimbellot said, adding that today’s companies need to modify their business models to have a real impact on sustainability. “Technology will be an absolute must to reach the SDGs.”

This also means that startups are crucial in this process, across all industries.

“Sustainability will be an ecosystem where startups play an important role as they complement existing offerings with specialized technology,” she said.

How startups can help accelerate the sustainability journey

During the Demo Day, startups Astraea, Carbon Minds and Footprint had the chance to present their solutions and first projects with customers.

Astraea hails from Charlottesville and leverages unique big data from air quality sensors to geospatial analysis for real-time insights and workflow automation toward climate risk tracking and mitigation. In a first integration case with SAP’s Industry Cloud for Agriculture, Astraea will focus on providing satellite-derived data and indexes by field to enable seasonal planning on field level reflecting upcoming growing cycles.

Founded in Cologne, Carbons Minds provides integrated capabilities for holistic steering and reporting that helps companies measure, reduce, and offset CO2 emissions across their supply chain. The team is currently planning a project with a global pharmaceutical company to identify emission hotspots, find efficient mitigation options, and support the sustainable product development.

The third startup which showcased its superpower at the Demo Day was Berlin-based Footprint. Their software allows online shoppers to measure their feet with their smartphones and order the right shoe size, reducing returns, costs, and emissions. As part of their SAP.iO journey, Footprint is exploring collaboration opportunities with a German shoe and fashion retailer in SAP Commerce Cloud.

Check out the other ten startups that were part of the “Sustainable Future” program:

Stay tuned for more exciting customer projects and integrations coming out of this cohort. If you are a startup and want to participate in one of the upcoming SAP.iO programs, learn more and apply now!

About SAP.iO
To learn more about how SAP.iO is helping innovators start up and scale with SAP, please visit https://sap.io/.

Did you catch all our latest SAP.iO Venture Studio highlights?

July — September 2021 | Achievements & News from SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch. Find more on sap.io/studio.

Autumn is upon us which means another three months have passed! Despite the summer break in many regions of the world, SAP employees have continued to take charge of their venture, pursued the freedom to shape their own strategy and taken their own decisions, also accelerating their own personal growth. Find the highlights of recent events and developments below:

 

The SAP.iO Venture Studio has welcomed a new venture to their portfolio. Yet to be named, it already had its first outing back at SAP’s customer flagship event.

We’ll share more on the venture soon!

Brilliant Hire by SAP

Brilliant Hire by SAP intelligently matches candidates with a personalized shortlist of jobs on your careers page based on what really matters to them, using Artificial Intelligence (AI).

  • Brilliant Hire is now live on the SAP Store!
  • Despite already having mentioned their latest video in last quarter’s edition, we nevertheless wanted to highlight it once more. Watch and read how their product elevates the candidate experience with smart job matching.

More on this venture on https://www.brillianthire.io/

GreenToken by SAP

GreenToken by SAP is a supply chain solution that offers companies new levels of transparency through reliable, blockchain-based information. Gain visibility into where raw materials came from and produce products with knowledge about where and how the materials were produced, even in complex, non-batch supply chains.

  • After featuring prominently in the global opening CEO keynote at SAPPHIRE 2021 and announcing their collaboration with Eastman Chemicals, the partners got together for yet another project, in the form of a 24-hour hackathon. Read more on the event in this blog post on LinkedIn: 24 hour Hackathon delivers cool consumer ‘App’​
  • Further, Eastman also strengthened their commitment to GreenToken and a more sustainable future by mentioning the venture in their quarterly update for investors: “In addition, we continue to drive the circular economy platform from every angle, including digital. We are proud to highlight our collaboration with SAP GreenToken technology. The Eastman and SAP collaboration will leverage the blockchain-based platform of GreenToken to provide visibility through the value chain of sustainable products, such as the specialty plastics produced with Eastman’s molecular recycling technologies. Through data transparency enabled by blockchain, the platform is designed to give brands and consumers traceable information of sustainable attributes of products, including their percentage of certified recycled content.”

More on this venture on http://www.green-token.io/

Paid Promptly by SAP

Paid Promptly by SAP drives cash into your business faster by automating receivable processes. Deliver a seamless, personalized, customer experience through Paid Pronto’s automated communication solution, beginning when an invoice is first released until payment is received.

  • Brilliant Hire has a new General Manager! Paul Parter has taken over the task from Erin Dierker who is on to a new academic chapter at Stanford Business School. We’re wishing both all the best!

More on this venture on https://www.paidpromptly.io/

EverLoop by SAP

EverLoop by SAP aims to empower every business on the planet to achieve zero waste by being a sustainability solution that connects stakeholders across the waste value chain to enable the circular economy, with transparency and traceability.

  • Read here about the founders’ journey and how they developed an idea that was initially discussed over coffee into a product!
  • The team will be from now also sharing updates on their LinkedIn channel, so don’t forget to follow them on their journey of enabling the circular economy through transparent and easy e-waste disposal and recycling management.

More on this venture on https://everloopbysap.webflow.io/

SourceAgent by SAP

Great sourcing shouldn’t be a secret. Source Agent by SAP gives you the insights and strategies to address spend intelligently and wow your stakeholders. Identify sourcing opportunities by aligning your spend to current market intelligence. Receive a targeted sourcing strategy and supplier recommendations based on your data and requirements for each spend category. Quickly convert strategies and plans into eSourcing event prep and execution.

  • The venture celebrated their six months anniversary on September 1! If you need a throwback, re-read their investment announcement from our 2020/2021 cohort here.
  • The team will be from now also sharing updates on their LinkedIn channel, so don’t forget to follow them on their journey of building the future of sourcing.
  • Their pilot program is currently open. Visit their website or email sourceagent@sap.com to learn more.

More on this venture on https://www.sourceagent.io/

Starting a corporate venture: From idea to funding

Co-Founders of EverLoop by SAP

Sometimes the best ideas just come from chatting over a coffee: The founders behind EverLoop by SAP share insights on how they started their business, what hurdles they had to overcome along the way and what makes a successful team.

Co-Founders of EverLoop by SAP

When and how did you know you had a viable idea for a start-up?

So, you have a problem to solve. Now what?

Which difficulties did you have to overcome in your first months as co-founders?

What plans do you have for the future?

About EverLoop by SAP

About SAP.iO Venture Studio

 

Did you catch all our latest SAP.iO Venture Studio highlights?

April — June 2021 | Achievements & News from SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch. Find more on sap.io/studio.

It’s been a busy three months recently! SAP employees haven taken charge of their venture, pursued the freedom to shape their own strategy and taken their own decisions, also accelerating their own personal growth. Find the highlights of recent events and developments below:

 

Brilliant Hire by SAP

Brilliant Hire by SAP intelligently matches candidates with a personalized shortlist of jobs on your careers page based on what really matters to them, using Artificial Intelligence (AI).

  • Brilliant Hire has a new General Manager! Jeanine LeFlore already shared some insights on “Busting Product Myths” in this blogpost.
  • Head of Marketing at Brilliant Hire, Katya Pokrovskaya, also shared her tips for successful startup marketing in this blogpost.
  • Did you know that 90% of candidates leave career pages without applying? Their new product video and this article explain more on how they help customers with this challenge and elevate the candidate experience.
  • Brilliant Hire’s offer to their early access program was also announced during SAPPHIRE NOW 2021. Read more in the event’s Innovation News Guide and watch their customer talk in this session on how companies can build their future together with SAP.

More on this venture on https://www.brillianthire.io/

GreenToken by SAP

GreenToken by SAP is a supply chain solution that offers companies new levels of transparency through reliable, blockchain-based information. Gain visibility into where raw materials came from and produce products with knowledge about where and how the materials were produced, even in complex, non-batch supply chains.

  • The venture turned one on April 1! Walk down memory lane with them in this blog post.
  • GreenToken was featured in the global CEO keynote of SAP’s flagship event SAPPHIRE NOW 2021. Watch their segment here. Their early access program was also announced during the event. Read more in the event’s Innovation News Guide.
  • Eastman published a press release on their collaboration with the venture to track recycled content. Together they also joined the SAP Sustainability Summit. Find the replay to their session “Material Return Loops — Accelerating Sustainability Outcomes” here.

More on this venture on http://www.green-token.io/

OwnID by SAP

OwnID by SAP enables your customers to use their phone as a key to instantly access their accounts on your website. This password–less method of login and verification grants a subtle and streamlined user experience, ensuring the highest security standards and complete privacy of every account.

More on this venture on https://www.ownid.com/

Paid Pronto by SAP

Paid Pronto by SAP drives cash into your business faster by automating receivable processes. Deliver a seamless, personalized, customer experience through Paid Pronto’s automated communication solution, beginning when an invoice is first released until payment is received.

  • General Manager Erin Dierker featured on Femventure’s podcast episode on “Founding your own business”. Listen on Apple podcasts or openSAP.
  • Team member Andrew Blum also laid out in this blogpost why receivables teams might need to look across the hall to their procurement and payables counterparts for a transformation roadmap.

More on this venture on https://www.paidpronto.io/

EverLoop by SAP

EverLoop by SAP (formerly ReLoop by SAP) aims to empower every business on the planet to achieve zero waste by being a sustainability solution that connects stakeholders across the waste value chain to enable the circular economy, with transparency and traceability.

  • EverLoop joined the SAP Sustainability Summit. Find the replay to their session ““Growth of Recommerce to Better Manage our Waste” here.
  • The venture is one out of two helping SAP and SAP customers achieve their sustainability goals. Read blog post here.
  • They also have a new website ready for you!

More on this venture on www.ever-loop.io!

SourceAgent by SAP

Great sourcing shouldn’t be a secret. Source Agent by SAP gives you the insights and strategies to address spend intelligently and wow your stakeholders. Identify sourcing opportunities by aligning your spend to current market intelligence. Receive a targeted sourcing strategy and supplier recommendations based on your data and requirements for each spend category. Quickly convert strategies and plans into eSourcing event prep and execution.

  • The venture is actively looking for customers interested in sourcing opportunity assessments (free of charge) right now. Contact them here.
  • And why not check out their new website as well?

More on this venture on https://www.sourceagent.io/

Elevating the Candidate Experience with Brilliant Hire’s Smart Job Matching

Between searching through job postings, refining and revising resumes and cover letters, and prepping for interviews, applying for a job can feel like a full-time job in and of itself. There’s also the additional stressor of potentially falling through the cracks of a company’s applicant tracking system (ATS).

Not only that, but because there are so many open roles to choose from, prospective candidates can be overwhelmed by job sites. So overwhelmed that they end up exiting the page all together. According to a report, 91% of candidates leave career pages without ever applying to a single job.

The numbers are even more grim when diving into applicant demographics. A frequently cited Hewlett-Packard study found that men will apply for a job when they meet just 60 percent of the qualifications, while women will only apply if they meet 100 percent of the qualifications. What’s more, a LinkedIn Business’s Gender Insights Report also found that women were 16 percent less likely than men to apply to a job after viewing it and apply to 20 percent less jobs than men in the first place.

This isn’t what the team at Brilliant Hire by SAP envisions when they think of the future of inclusive recruiting.

“For us, the future of recruiting is one where candidates can easily find the best roles for their skillsets and companies can find the most qualified and diverse talent for their open roles,” said Jeanine LeFlore, General Manager of Brilliant Hire. “We believe that job applicants and companies alike benefit from a personalized candidate experience and we’re making that a reality with Smart Job Matching.”

Launched last fall, Brilliant Hire Smart Job Matching leverages artificial intelligence to deliver a curated list of best matched roles to each candidate. This bespoke experience doesn’t just help candidates, but also helps companies increase their visitor-to-applicant ratio. It also gives recruiting teams valuable insights on where candidates are dropping off as well as the types of positions and skills job seekers are searching.

How Smart Job Matching works

When a candidate visits an SAP SuccessFactors careers page that has been integrated with Smart Job Matching, the Skill Matcher will ask a few short questions about their professional background and skills. The answers will be analyzed to match them with top jobs based on their experience while also ensuring candidate privacy by not collecting any personally identifiable information.

In doing so, Brilliant Hire can recommend a tailored list of opportunities to each candidate, pointing out jobs that are strong match for their unique background and thus encouraging them to apply. The hypothesis is that this personalized experience can also boost applicant pool diversity by enabling minority groups of candidates that have traditionally been outnumbered (such as females) to send in their resume for the top recommended jobs.

“My personal experience as a woman of color navigating a tech career across various sized companies and industries has shown me that the playing field is not always level when it comes to the recruitment and hiring process,” LeFlore said, adding that Smart Job Matching enables candidates to apply to the roles that fit their skillsets with confidence which in turn helps make recruitment more inclusive.

SAP launched Smart Job Matching capabilities on its own careers site late last year and saw an 11 percent increase in the visitor-to-applicant ratio in just a few weeks because applicants were able to find a matching job more quickly. Another early adopter of Smart Job Matching is leading global supplier of specialty chemicals, W.R. Grace, who will be participating in a session during this year’s virtual SAPPHIRE NOW conference.

“Brilliant Hire by SAP integrates with SuccessFactors and helps us achieve our recruitment goals by attracting more qualified candidates to our open jobs.” said Stephanie Wheeler, Head of Global Talent Acquisition at W.R. Grace.

With goals of optimizing hiring by providing a personalized experience for candidates through Smart Job Matching, Brilliant Hire aims to further inclusive recruiting practices for customers.

“A great candidate experience should be at the center of the hiring process in a way that could also help make recruitment more inclusive for all applicants,” LeFlore said. “And we’re making that happen at Brilliant Hire.”

About Brilliant Hire by SAP

Founded in 2018 within the SAP.iO Venture Studio, Brilliant Hire by SAP believes that everyone deserves a fair chance at landing their dream job. Built to unlock diversity and inclusion in the workforce, Brilliant Hire continues to innovate.

To learn more about Brilliant Hire by SAP, visit www.brillianthire.io/

About SAP.iO Venture Studio

The SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch.

To learn more about SAP.iO, visit www.sap.io/studio

Venture Voices: Tips for successful start-up marketing

Start-up marketing, Storytelling and Co.: The Director of Product Marketing at Brilliant Hire by SAP shares some key lessons that that she has learned through the years. 

By Katya Pokrovskaya, Director of Product Marketing at Brilliant Hire by SAP 

Having recently made a career move, I joined Brilliant Hire by SAP as Director of Product Marketing just over a month ago. Brilliant Hire is an employee-led venture in the SAP.iO Venture Studio, SAP’s in-house incubator designed to build new growth businesses for the company. Having worked for a few early-stage software start-ups in the past, it feels great to be back in the innovation space. I wanted to share two tips that I believe are key in developing strong messaging and positioning for a SaaS start-up: building your story around your audience and communicating value over functionality. 

So, why does my start-up need marketing?

As a marketer, a question that I often get asked from non-marketer colleagues and friends is “Why do we even need marketing in the first place? We’re building a great product. It should sell itself”. It’s an interesting question as there’s no doubt that a great product is the foundation for the success of a business. Organizations such as Product-Led Institute have built fantastic frameworks and entire training programs on building fast-growing SaaS businesses with a product-led approach. However, as important as product is, so is getting the word out about it in a way that will resonate with your market. Marketers exist to craft a clear, compelling story and bring it to the right people at the right time – to ultimately communicate the value of your product and drive growth. 

Tip: Make your customer the hero of your (marketing) story

Who is your target audience? If you’re trying to appeal to everybody, then you’re probably not appealing to anybody. I would argue that the number one rule of marketing is this: know your audience. It starts with taking a step back from what you’re building or selling to listen and empathize with your target user and customer. Try to learn as much about them as possible to understand their unique needs and think about where you can help. Make time for qualitative research such as interviews and focus groups to build detailed buyer/user/customer persona profiles. If your product addresses a few different audiences, repeat the audience profile exercise for each one to understand all the key personas that you are positioning your product to. Ask yourself: Who are you building your product for? What problems does it solve for them? What value can it bring to their lives?   

The expert knowledge you gain from empathizing with your audience should be the foundation for your marketing storytelling. Think of your marketing message as a story and your customer as the hero of the story. I recently came across an interesting framework for crafting a marketing story in a great book that I’m reading: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.  As in any story plotline, the hero (your customer) will need to overcome a challenge or obstacle. Eventually, they meet a guide (your product/service/solution) who will offer them a plan and provide a call to action to help them solve the problem. How does your product help customers overcome a challenge and make them successful?   

Tip: Communicate value, not feature/function

In the fast-paced, information-saturated world that we live in, communicating value helps people quickly understand why they should care about your product. When creating marketing messaging for software, it can be easy to resort to listing the features and functions of the amazing SaaS product that you’re building. However, unless you’re targeting a highly technical customer, this approach most likely wouldn’t resonate with your audience. Instead, think about how you can help your customer: specific use cases for your product, the problems solved for the end-users and ultimately, the value that it brings. Even better, could you quantify the value to show things like time saved or ROI?   

Stewart Butterfield, the co-founder of Slack, once sent a memo to his team that said: “Just as much as our job is to build something genuinely useful, something which really does make people’s working lives simpler, more pleasant and more productive, our job is also to understand what people think they want and then translate the value of Slack into their terms”. 

The category of company-wide messaging software wasn’t new when Slack entered the market in 2013. However, Slack was unparalleled in translating their platform’s capabilities into a clear value proposition. By positioning themselves as a replacement for email and the place “where work happens”, Slack clearly communicates how its product makes users’ working lives simpler, more pleasant and more productive. The strong messaging and positioning, coupled with a fantastic product, powered Slack’s impressive hypergrowth.   

At the end of the day, customer-centric marketing that communicates clear value will make it quick and easy for your audience to understand why they should choose your product over all of the other options out there.

Check out the SAP.iO Venture Studio website to learn more about how we drive organic innovation for SAP.

About Brilliant Hire by SAP

Brilliant Hire intelligently matches candidates with a personalized shortlist of a company’s jobs based on what really matters to them. It allows the candidates to search based on their skills, interests and passions — instead of keywords.

About SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch. Founding teams join the SAP.iO Venture Studio primarily through the SAP.iO Intrapreneurship and Entrepreneur in Residence (EIR) programs.

Venture Voices: A year of and with GreenToken by SAP

Sometimes news unfold on April Fools Day that isn’t a joke, but real and exciting: The founders behind Green Token by SAP share their venture’s founding anniversary with other greats in the tech industry. Here are some of their highlights from their first year.

Founded on April 1, 1976, Apple most certainly wasn’t a joke. Nor was Google’s announcement in 2004, introducing the beta version of Gmail, its new — and free! — web-based email service. And of course, though hard to believe today, SAP was once also considered a start-up. When five entrepreneurs started the company on April 1 in 1972, Hasso Plattner didn’t even own a personal computer.

Today, almost all of the world’s 100 most valuable brands use SAP software and the company has grown to more than 100,000 employees. Even with its storied history and reputation in the tech industry, SAP has not strayed far from its start-up roots. Among its 100,000 employees, some continue to build products and teams from scratch through the SAP.iO Venture Studio, an organization dedicated to fostering employee-driven innovation. Since 2016, SAP has been investing in small, entrepreneurial teams to find and test new areas with products that attack some of the biggest problems in enterprise. On April 1, 2019, Green Token by SAP, a venture building a solution focusing on supply chain transparency for more ethical business, also joined the ranks of SAP’s employee-led ventures. Hear what James Veale and Nitin Jain have to say, looking back on their first 12 months and ahead as venture founders:

Exactly one year ago you started GreenToken by SAP after 18 months of evolving the idea. What happened since?

Nitin & James: “Like one-year-old humans we have learnt an incredible amount in the last 12 months and now proudly stand on our own two feet. Our memorable successes since April 1, 2019 have to be :

  • Building a fantastic team of eleven passionate individuals who go above and beyond in their daily tasks to make GreenToken a success.
  • Great meetings with our motivated advisory board members who have given us excellent guidance and share our drive and enthusiasm for this project.
  • Our launch customers who helped us prove GreenToken at scale at the end of last year and continue to challenge us to make the product frictionless and fit for purpose.”

Biggest misconception on founding and building a venture you had so far?

Nitin & James: “One of the biggest myths we faced was ‘you all have to be based in one location for this to work.’ We have team members in APJ, Europe and North America and we and made it work! What’s more, GreenToken works with global supply chains and our globally distributed team is actually able to talk to any customer or prospect in the world in their local business hours.”

Plans for your second year as venture founders?

Nitin & James: “Our second year is shaping up to be as exciting as our first! This year we plan to release the production-ready version of GreenToken and run it at scale, we intend to expand into new industries across many different raw material supply chains, and we aim at adding new features that will give our customers meaningful insights into their raw material supply chains showing them the good actors, the risk and the blind spots. We want to enable them to make meaningful procurement decisions and help drive sustainable and circular economies. And we already hit the ground running in year 2: Watch this space and our personal LinkedIn accounts for our new initiatives in a circular economy industry.”

Feel free to personally connect with Nitin and James on LinkedIn and never miss a beat on their upcoming projects & results.

About Green Token by SAP

GreenToken by SAP is a supply chain solution that offers companies new levels of transparency through reliable, blockchain-based information. Gain visibility into where raw materials came from and produce products with knowledge about where and how the materials were produced, even in complex, non-batch supply chains. More on www.green-token.io

About SAP.iO Venture Studio

SAP.iO Venture Studio drives a new era of organic growth at SAP. It invests in new ventures founded by small, entrepreneurial teams inside of SAP who are focused on building the future of enterprise business processes. SAP.iO Venture Studio provides design, development, and sales support to help these ventures launch. Founding teams join the SAP.iO Venture Studio primarily through the SAP.iO Intrapreneurship and Entrepreneur in Residence (EIR) programs.